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Brand image
53
Markenimage
53
Consumer behaviour
40
Führungspersönlichkeit
40
Konsumentenverhalten
40
Leadership personality
40
Brand management
35
Markenführung
35
Personality psychology
28
Persönlichkeitspsychologie
28
Brand
25
Markenartikel
25
Führungsstil
22
Leadership style
22
USA
12
United States
12
Führungskräfte
8
Managers
8
Marketing management
8
Marketingmanagement
8
Theorie
8
Theory
8
Arbeitspsychologie
7
International marketing
7
Internationales Marketing
7
Organizational psychology
7
Brand extension
6
Corporate culture
6
Markentransfer
6
Personalauswahl
6
Personnel selection
6
Unternehmenskultur
6
Multinationales Unternehmen
5
Social psychology
5
Sozialpsychologie
5
Transnational corporation
5
Cultural identity
4
Cultural sociology
4
Kulturelle Identität
4
Kultursoziologie
4
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Article
116
Book / Working Paper
5
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Reprint
Article in journal
16,982
Aufsatz in Zeitschrift
16,982
Aufsatz im Buch
2,340
Book section
2,340
Working Paper
1,997
Graue Literatur
1,972
Non-commercial literature
1,972
Arbeitspapier
1,656
Hochschulschrift
749
Thesis
517
Collection of articles of several authors
305
Sammelwerk
305
Case study
232
Fallstudie
232
Ratgeber
183
Article
174
Aufsatzsammlung
168
Guidebook
156
Conference paper
114
Konferenzbeitrag
114
Collection of articles written by one author
87
Sammlung
87
Lehrbuch
61
Textbook
52
Konferenzschrift
50
Interview
37
Handbook
32
Handbuch
32
Bibliografie enthalten
29
Bibliography included
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Systematic review
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Übersichtsarbeit
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Biografie
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Dissertation u.a. Prüfungsschriften
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Conference proceedings
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Mikroform
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Bibliografie
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English
120
German
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Keller, Kevin Lane
6
Aaker, Jennifer
3
Hofstede, Geert
3
McCrae, Robert R.
3
Mintzberg, Henry
3
Park, C. Whan
3
Schmitt, Bernd
3
Schneider, Benjamin
3
Batra, Rajeev
2
Benet-Martínez, Verónica
2
Erdem, Tülin
2
Erez, Miriam
2
Garolera, Jordi
2
Gati, Efrat
2
Gill, Roger
2
Hoeffler, Steve
2
Hunter, John Edward
2
Roth, Martin S.
2
Schmidt, Frank L.
2
Smith, D. Brent
2
Valenzuela, Ana
2
Westley, Frances
2
Albanese, Paul J.
1
Alden, Dana
1
Alford, Bruce L.
1
Almquist, Eric
1
Alpert, Frank
1
Anderson, Neil
1
Arthur, Michael B.
1
Ashforth, Blake E.
1
Austin, Jon R.
1
Auty, Susan
1
Avolio, Bruce J.
1
Azoulay, Audrey
1
Baker, L. M.
1
Baker, Susan D.
1
Bandura, Albert
1
Bangle, Chris
1
Barrick, Murray R.
1
Belk, Russell W.
1
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Harvard Graduate School of Business Administration
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Discovering leadership
13
Brand management ; Vol. 3
8
Brand management ; Vol. 2
7
Cross-cultural and critical perspectives on brands
7
The evolution of brands : from signals of quality to storehouses of trust
7
Brand management ; Vol. 1
6
Individual perspectives
6
International marketing ; Vol. 2
5
Brand management ; Vol. 4
4
Marketing-mix strategies - product strategy and promotion strategy
4
Measuring and managing brands
4
New directions in organizational behavior ; Vol. 1
4
Selection methods and performance outcomes I
4
Corporate brand and corporate reputation
3
Leading organizations : perspectives for a new era
3
Managing cultural differences
2
New directions in organizational behavior ; Vol. 3
2
The principles and practice of change
2
Chris Argyris : critical evaluations in business and management
1
Corporate crime: cases and explanations
1
Corporate social responsibility
1
Cross-cultural human resource management
1
Diversity and groups
1
Evaluating research and the question of criteriology
1
Foundations of cross cultural management ; Vol. 2
1
Foundations of cross cultural management ; Vol. 4
1
Globalization and national cultures
1
HRM defined and in organizational context
1
Harvard business review classics series
1
Harvard business review on appraising employee performance
1
Harvard business review on managing through a downturn
1
Harvard business review on the persuasive leader
1
Key debates and the future of HRM globally
1
Key theoretical issues and concerns in ESPM
1
NGO management : the Earthscan companion
1
New directions in organizational behavior ; Vol. 2
1
Organization development interventions
1
Restrukturierung : Unternehmen wieder fit machen
1
SAGE directions in organization studies ; Vol. 3
1
Selection methods and performance outcomes II
1
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ECONIS (ZBW)
121
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81
Building foreign brand personalities in Russia : the moderating effect of consumer ethnocentrism
Supphellen, Magne
;
Grønhaug, Kjell
-
2009
Persistent link: https://www.econbiz.de/10003785279
Saved in:
82
Managing images in different cultures : a cross-national study of color meanings and preferences
Madden, Thomas Justin
;
Hewett, Kelly
;
Roth, Martin S.
-
2009
Persistent link: https://www.econbiz.de/10003785591
Saved in:
83
Suite violence : why managers murder and corporations kill
Punch, Maurice
-
2009
Persistent link: https://www.econbiz.de/10003833200
Saved in:
84
Cross-national differences in managers' willingness to justify ethically suspect behaviors : a test of institutional anomie theory
Cullen, John B.
;
Parboteeah, K. Praveen
;
Högl, Martin
-
2009
Persistent link: https://www.econbiz.de/10003835563
Saved in:
85
Consumer attitude toward brand extensions : an integrative model and research propositions
Czellar, Sandor
-
2009
Persistent link: https://www.econbiz.de/10003836114
Saved in:
86
Building customer-based brand equity : creating brand resonance requires carefully sequenced brand-building efforts
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003836298
Saved in:
87
Measuring and managing the essence of a brand
personality
Rekom, Johan van
;
Jacobs, Gabriele
;
Verlegh, Peeter W. J.
-
2009
Persistent link: https://www.econbiz.de/10003836301
Saved in:
88
The effect of sales promotion on post-promotion brand preference : a meta-analysis
DelVecchio, Devon
;
Henard, David H.
;
Freling, Tracy H.
-
2009
Persistent link: https://www.econbiz.de/10003836357
Saved in:
89
The impact of chief executive officer
personality
on top management team dynamics : one mechanism by which leadership affects organizational performance
Petersen, Randall S.
;
Smith, D. Brent
;
Martorana, Paul V.
; …
-
2009
Persistent link: https://www.econbiz.de/10003808318
Saved in:
90
When values backfire : leadership, attribution, and disenchantment in a values-driven organization
Cha, Sandra E.
;
Edmondson, Amy C.
- In:
Chris Argyris : critical evaluations in business and …
,
(pp. 321-358)
.
2009
Persistent link: https://www.econbiz.de/10003861927
Saved in:
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