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Search: subject:"Reputation."
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Corporate reputation
24
Firmenimage
24
Brand management
9
Markenführung
9
Public relations
6
Öffentlichkeitsarbeit
6
Corporate culture
5
Unternehmenskultur
5
Multinationales Unternehmen
4
Transnational corporation
4
Consumer behaviour
3
Konsumentenverhalten
3
USA
3
United States
3
Welt
3
World
3
Brand image
2
Corporate Social Responsibility
2
Corporate social responsibility
2
International marketing
2
Internationales Marketing
2
Markenimage
2
Personalbeschaffung
2
Recruitment
2
Reputation
2
Strategic management
2
Strategisches Management
2
Airline
1
American
1
Amerikanisch
1
Betrug
1
Beziehungsmarketing
1
Brand
1
Brand architecture
1
British Airways
1
Business history
1
China
1
Competitive strategy
1
Decision under risk
1
Dienstleistungsqualität
1
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Article
25
Book / Working Paper
1
Type of publication (narrower categories)
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Reprint
Article in journal
5,012
Aufsatz in Zeitschrift
5,012
Working Paper
1,232
Graue Literatur
1,077
Non-commercial literature
1,077
Aufsatz im Buch
1,023
Book section
1,023
Arbeitspapier
973
Hochschulschrift
361
Thesis
299
research-article
180
Case study
175
Fallstudie
175
Collection of articles of several authors
123
Sammelwerk
123
Article
112
Aufsatzsammlung
78
Collection of articles written by one author
45
Sammlung
45
Conference paper
44
Konferenzbeitrag
44
Konferenzschrift
26
Ratgeber
26
review-article
26
Guidebook
25
Bibliografie enthalten
22
Bibliography included
22
Dissertation u.a. Prüfungsschriften
20
viewpoint
17
Conference proceedings
15
review
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conceptual-paper
12
Lehrbuch
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10
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7
case-report
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English
26
Author
All
Barry, David
2
Elmes, Michael
2
Hatch, Mary Jo
2
Schultz, Majken
2
Amit, Raphael
1
Applbaum, Kalman
1
Batra, Rajeev
1
Boje, David M.
1
Cheng, T. C. E.
1
Crawford, Tom
1
De Chernatony, Leslie
1
Dibb, Sally
1
Doel, C.
1
Eckhardt, Giana M.
1
Einwiller, Sabine
1
Elliott, Richard
1
Fishman, Charles
1
Fisk, Raymond P.
1
Gürhan-Canli, Zeynep
1
Hieronimus, Fabian
1
Holt, Douglas B.
1
Houston, Michael J.
1
Ind, Nicholas
1
Ingenhoff, Diana
1
Kibarian, Thomas M.
1
Kinder, Peter
1
Lai, L. C. F.
1
Leeuwen, Brenda van
1
Leitch, Shirley
1
Levi, Jerome M.
1
Levi, Michael
1
Pieters, Jo
1
Quelch, John A.
1
Rhodes, Carl
1
Richardson, Neil
1
Riel, Cees B. M. van
1
Schaefer, Katharina
1
Schindler, Robert M.
1
Schoemaker, Paul J.
1
Schröder, Jürgen
1
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Published in...
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Corporate brand and corporate reputation
10
Corporate social responsibility
3
Cross-cultural and critical perspectives on brands
2
Brand management ; Vol. 4
1
Controlling corporate crime
1
Critical perspectives on business and management
1
Discovering leadership
1
Explanatory frameworks : economics, geography, social analysis
1
Fundamentals of business strategy ; Vol. 4
1
Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
1
Marketing-mix strategies - distribution strategy and pricing strategy
1
Social constructionist research methodologies
1
Theoretical and empirical perspectives in critical marketing studies
1
Transforming e-business practices and applications : emerging technologies and concepts
1
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ECONIS (ZBW)
26
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1
Managing corporate identity : an internal perspective
Simões, Cláudia
;
Dibb, Sally
;
Fisk, Raymond P.
-
2010
Persistent link: https://www.econbiz.de/10003922772
Saved in:
2
The driving forces of customer loyalty : a study of internet service providers in Hong Kong
Cheng, T. C. E.
;
Lai, L. C. F.
;
Yeung, A. C. L.
- In:
Transforming e-business practices and applications : …
,
(pp. 44-61)
.
2010
Persistent link: https://www.econbiz.de/10003925108
Saved in:
3
Corporate brand and corporate
reputation
Elliott, Richard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003784482
Saved in:
4
Are the strategic stars aligned for your corporate brand?
Hatch, Mary Jo
;
Schultz, Majken
-
2009
Persistent link: https://www.econbiz.de/10003785028
Saved in:
5
Would a brand smell any sweeter by a corporate name?
De Chernatony, Leslie
-
2009
Persistent link: https://www.econbiz.de/10003785034
Saved in:
6
Corporate branding in the new economy
Leitch, Shirley
;
Richardson, Neil
-
2009
Persistent link: https://www.econbiz.de/10003785038
Saved in:
7
Bringing the corporation into corporate branding
Hatch, Mary Jo
;
Schultz, Majken
-
2009
Persistent link: https://www.econbiz.de/10003785050
Saved in:
8
When corporate image affects product evaluations : the moderating role of perceived risk
Gürhan-Canli, Zeynep
;
Batra, Rajeev
-
2009
Persistent link: https://www.econbiz.de/10003785061
Saved in:
9
Corporate communication orchestrated by a sustainable corporate story
Riel, Cees B. M. van
-
2009
Persistent link: https://www.econbiz.de/10003785162
Saved in:
10
Strategy retold : toward a narrative view of strategic discourse
Barry, David
;
Elmes, Michael
-
2009
Persistent link: https://www.econbiz.de/10003785167
Saved in:
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