Jacob, Céline; Guéguen, Nicolas; Boulbry, Gaëlle - In: Journal of Business Research 68 (2015) 1, pp. 56-59
This experiment examines whether individuals return favors when they receive an initial favor in an interviewer-administrated street survey solicitation setting. In the favor condition, a confederate offers a piece of candy to the participants walking in the street and then asks them to...