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Search: "Journal of marketing theory and practice"
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Consumer behaviour
170
Konsumentenverhalten
170
USA
125
United States
125
Salespeople
38
Social Web
38
Social web
38
Verkaufspersonal
38
Brand management
35
Markenführung
35
Advertising effects
34
Brand image
34
Markenimage
34
Werbewirkung
34
Personality psychology
32
Persönlichkeitspsychologie
32
Beziehungsmarketing
30
Customer satisfaction
30
Kundenzufriedenheit
30
Relationship marketing
30
Marketing management
29
Marketingmanagement
29
Einzelhandel
26
Internet marketing
26
Online-Marketing
26
Retail trade
26
Marketing theory
25
Marketingtheorie
25
Kaufentscheidung
23
Purchase decision
23
Online retailing
22
Online-Handel
22
Marketing
20
Viral marketing
20
Virales Marketing
20
Brand
19
Emotion
19
Markenartikel
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Sales behaviour
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504
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504
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6
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Beatty, Sharon E.
14
Rutherford, Brian N.
11
Solomon, Michael R.
11
Donthu, Naveen
10
Hair, Joseph F.
10
Sheth, Jagdish N.
10
Barnes, Donald C.
9
Arnold, Todd J.
8
Reynolds, Kristy E.
8
Sarstedt, Marko
8
Fu, Frank Q.
7
Ramirez, Edward
7
Schumann, David W.
7
Franke, George R.
6
Gillison, Stephanie T.
6
Landry, Timothy D.
6
McDonald, Robert E.
6
Collier, Joel E.
5
Crosno, Jody L.
5
Das, Neel
5
Deitz, George D.
5
Huang, Lei
5
Hyman, Michael R.
5
Karande, Kiran
5
McQuitty, Shaun
5
Micu, Camelia C.
5
Nakata, Cheryl
5
Ringle, Christian M.
5
Sierra, Jeremy J.
5
Aggarwal, Praveen
4
Allaway, Arthur W.
4
Anitsal, Ismet
4
Ashley, Christy
4
Babin, Barry J.
4
Baker, Thomas L.
4
Boles, James S.
4
Bonney, Leff
4
Briggs, Elten
4
Brown, James R.
4
Carrillat, François A.
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Journal of marketing theory and practice
481
Journal of marketing theory and practice : JMTP
187
Source
All
ECONIS (ZBW)
504
OLC EcoSci
164
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21
The impact of Persuasion knowledge cues on social media engagement : a look at pet influencer marketing
Myers, Susan
;
Sen, Sandipan
;
Syrdal, Holly
;
Woodroof, Parker
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
1
,
pp. 43-60
Persistent link: https://www.econbiz.de/10014447777
Saved in:
22
Examining the effects of Facebook's personalized advertisements on brand love
Tran, Trang
;
Blanchflower, Tiffany M.
;
Lin, Chien-Wei
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
1
,
pp. 61-80
Persistent link: https://www.econbiz.de/10014447780
Saved in:
23
How engaged are your employees? : enhancing engagement through autonomy and skill discretion in today's changing environment
Edmondson, Diane R.
;
Matthews, Lucy M.
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
1
,
pp. 81-93
Persistent link: https://www.econbiz.de/10014447795
Saved in:
24
Shoppers' susceptibility to information overload : scale development and validation
Hunter, Gary L.
;
Taylor, Steven A.
;
Kallen, Pia Hildegard
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
1
,
pp. 94-113
Persistent link: https://www.econbiz.de/10014447796
Saved in:
25
Artificial intelligence marketing (AIM) : connecting-the-dots using bibliometrics
Anayat, Shaista
;
Rasool, Gowhar
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
1
,
pp. 114-135
Persistent link: https://www.econbiz.de/10014447798
Saved in:
26
Beyond stars : role of discrete emotions on online consumer review helpfulness
Srivastava, Vartika
;
Kalro, Arti D.
;
Raizada, Gaurav
; …
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
2
,
pp. 137-157
Persistent link: https://www.econbiz.de/10014514622
Saved in:
27
Social media snap judgments : the effect of social media-based brand cues on purchase intention
Stewart, Kristin
;
Perren, Rebeca
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
3
,
pp. 311-329
Persistent link: https://www.econbiz.de/10014574496
Saved in:
28
Influential entrepreneurs and entrepreneurial influencers : are they two sides of the same coin?
Crittenden, Victoria Lynn
;
Crittenden, William F.
; …
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
3
,
pp. 330-345
Persistent link: https://www.econbiz.de/10014574497
Saved in:
29
Redefining brand globalness : an interpretive inquiry
Kashif, Muhammad
;
Udunuwara, Maduka
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
3
,
pp. 362-377
Persistent link: https://www.econbiz.de/10014574500
Saved in:
30
Into the matrix : collecting psychometric data from consumers immersed in virtual worlds
Ahmmad, Kamal
;
Howlett, Elizabeth
;
Perkins, Andrew
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
3
,
pp. 378-395
Persistent link: https://www.econbiz.de/10014574501
Saved in:
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