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Search: "Journal of marketing theory and practice."
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Consumer behaviour
170
Konsumentenverhalten
170
USA
125
United States
125
Salespeople
38
Social Web
38
Social web
38
Verkaufspersonal
38
Brand management
35
Markenführung
35
Advertising effects
34
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34
Markenimage
34
Werbewirkung
34
Personality psychology
32
Persönlichkeitspsychologie
32
Beziehungsmarketing
30
Customer satisfaction
30
Kundenzufriedenheit
30
Relationship marketing
30
Marketing management
29
Marketingmanagement
29
Einzelhandel
26
Internet marketing
26
Online-Marketing
26
Retail trade
26
Marketing theory
25
Marketingtheorie
25
Kaufentscheidung
23
Purchase decision
23
Online retailing
22
Online-Handel
22
Marketing
20
Viral marketing
20
Virales Marketing
20
Brand
19
Emotion
19
Markenartikel
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Sales behaviour
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504
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504
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668
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Beatty, Sharon E.
14
Rutherford, Brian N.
11
Solomon, Michael R.
11
Donthu, Naveen
10
Hair, Joseph F.
10
Sheth, Jagdish N.
10
Barnes, Donald C.
9
Arnold, Todd J.
8
Reynolds, Kristy E.
8
Sarstedt, Marko
8
Fu, Frank Q.
7
Ramirez, Edward
7
Schumann, David W.
7
Franke, George R.
6
Gillison, Stephanie T.
6
Landry, Timothy D.
6
McDonald, Robert E.
6
Collier, Joel E.
5
Crosno, Jody L.
5
Das, Neel
5
Deitz, George D.
5
Huang, Lei
5
Hyman, Michael R.
5
Karande, Kiran
5
McQuitty, Shaun
5
Micu, Camelia C.
5
Nakata, Cheryl
5
Ringle, Christian M.
5
Sierra, Jeremy J.
5
Aggarwal, Praveen
4
Allaway, Arthur W.
4
Anitsal, Ismet
4
Ashley, Christy
4
Babin, Barry J.
4
Baker, Thomas L.
4
Boles, James S.
4
Bonney, Leff
4
Briggs, Elten
4
Brown, James R.
4
Carrillat, François A.
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Journal of marketing theory and practice
481
Journal of marketing theory and practice : JMTP
187
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ECONIS (ZBW)
504
OLC EcoSci
164
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111
Salesperson socialization to the consumption of organizationally provided support services : differences between high- and low-performing salespeople
Stan, Simona
;
Arnold, Todd J.
;
McAmis, Gregory T.
; …
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
3
,
pp. 271-288
Persistent link: https://www.econbiz.de/10012607651
Saved in:
112
A road less traveled in nostalgia marketing : impact of spiritual well-being on effects of nostalgic advertisements
Singh, Ramendra
;
Sharma, Yukti
;
Kumar, Jitender
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
3
,
pp. 289-307
Persistent link: https://www.econbiz.de/10012607655
Saved in:
113
"Don't buy" or "do not buy"? : how negation style in online reviews influences consumer product evaluations
Kim, Soyoung
;
Moore, Sarah G.
;
Murray, Kyle B.
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
3
,
pp. 308-322
Persistent link: https://www.econbiz.de/10012607656
Saved in:
114
Consumer confusion in healthcare decision-making and choice : a qualitative exploration of patient confusion
Chauhan, Vishakha
;
Sagar, Mahim
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
3
,
pp. 323-342
Persistent link: https://www.econbiz.de/10012607657
Saved in:
115
After-service gifts : evaluating how presence, context and value impact customer satisfaction and customer delight
Barnes, Donald C.
;
Krämer, Tobias
;
Gouthier, Matthias
; …
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
3
,
pp. 343-357
Persistent link: https://www.econbiz.de/10012607658
Saved in:
116
Decisions, decisions : variations in decision-making for access-based consumption
Lawson, Stephanie J.
;
Gleim, Mark R.
;
Hartline, Michael D.
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
3
,
pp. 358-374
Persistent link: https://www.econbiz.de/10012607660
Saved in:
117
Understanding the effectiveness of social influence appeals in charitable giving : the roles of affinity with the cause, and past giving behavior
Minguez, Ana
;
Sesé, F. Javier
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
3
,
pp. 375-386
Persistent link: https://www.econbiz.de/10012607662
Saved in:
118
Multiple-dimensions of corporate social responsibility and global brand value : a stakeholder theory perspective
Kim, Hyun Gon
;
Chun, Wootae
;
Wang, Zhan
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
4
,
pp. 409-422
Persistent link: https://www.econbiz.de/10012607665
Saved in:
119
The effect of online search volume on financial performance : marketing insight from Google trends data of the top five US technology firms
Liu, Ran
;
An, Enxi
;
Zhou, Wenkai
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
4
,
pp. 423-434
Persistent link: https://www.econbiz.de/10012607668
Saved in:
120
The roles of consumer entitlement, persuasion knowledge, and perceived product knowledge on perceptions of sales pressure
Zboja, James J.
;
Brudvig, Susan
;
Laird, Mary Dana
; …
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
4
,
pp. 435-447
Persistent link: https://www.econbiz.de/10012607669
Saved in:
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