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Reibstein, David J.
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Digital marketing : global strategies from the world's leading experts
14
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ECONIS (ZBW)
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The challenge of digital marketing
Wind, Jerry
;
Mahajan, Vijay
- In:
Digital marketing : global strategies from the world's …
,
(pp. 3-25)
.
2001
Persistent link: https://www.econbiz.de/10001599854
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2
The digital technological environment
Ruefli, Timothy W.
;
Whinston, Andrew
;
Wiggins, Robert R.
- In:
Digital marketing : global strategies from the world's …
,
(pp. 26-58)
.
2001
Persistent link: https://www.econbiz.de/10001599856
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3
Infrastructure for e-business
Kohli, Rajeev
- In:
Digital marketing : global strategies from the world's …
,
(pp. 59-77)
.
2001
Persistent link: https://www.econbiz.de/10001599857
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Strategic uncertainty and the future of electronic consumer interaction
Clemons, Eric K.
;
Bradley, Stephen P.
- In:
Digital marketing : global strategies from the world's …
,
(pp. 78-101)
.
2001
Persistent link: https://www.econbiz.de/10001599859
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5
Economic perspectives on digital marketing
Barua, Anitesh
;
Desai, Preyas S.
;
Srivastava, Raj
- In:
Digital marketing : global strategies from the world's …
,
(pp. 102-129)
.
2001
Persistent link: https://www.econbiz.de/10001599860
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6
Digital marketing and the exchange of knowledge
Davenport, Thomas
;
Jarvenpaa, Sirkka L.
- In:
Digital marketing : global strategies from the world's …
,
(pp. 130-160)
.
2001
Persistent link: https://www.econbiz.de/10001599862
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7
Consumer behavior in digital environments
Dholakia, Utpal
;
Bagozzi, Richard P.
- In:
Digital marketing : global strategies from the world's …
,
(pp. 163-200)
.
2001
Persistent link: https://www.econbiz.de/10001599864
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The Internet buyer
Reibstein, David J.
- In:
Digital marketing : global strategies from the world's …
,
(pp. 201-225)
.
2001
Persistent link: https://www.econbiz.de/10001599865
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9
Data mining digital customers
Levin, Nissan
;
Zahavi, Jacob
- In:
Digital marketing : global strategies from the world's …
,
(pp. 256-281)
.
2001
Persistent link: https://www.econbiz.de/10001599869
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10
Technology-driven demand : implications for the supply chain
Fisher, Marshall
;
Reibstein, David J.
- In:
Digital marketing : global strategies from the world's …
,
(pp. 285-309)
.
2001
Persistent link: https://www.econbiz.de/10001599870
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