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Brand management
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The journal of brand management : an international journal
144
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ECONIS (ZBW)
144
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The influence of marketing communications agencies on activist brands' moral competency development and ability to engage in authentic brand activism : Wieden+Kennedy "Just Does It...
Rohmanue, Abdul
;
Jacobi, Erik S.
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 126-139
Persistent link: https://www.econbiz.de/10014511512
Saved in:
2
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
3
Engaging through storytelling : the interplay of engagement with a story, cause, and charity
Kaczorowska, Karolina
;
Conduit, Jodie
;
Goodman, Steven
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 265-292
Persistent link: https://www.econbiz.de/10014583572
Saved in:
4
The mediating role of perceived brand authenticity between brand experience and brand love : a cross-cultural perspective
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014583579
Saved in:
5
User experiences with 360 brand videos : device experiences, presence, and creativity driving brand engagement
Butcher, Luke
;
Sung, Billy
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 401-414
Persistent link: https://www.econbiz.de/10014583657
Saved in:
6
Harnessing brand authenticity to promote prosocial service behavior
Lim, Weng Marc
;
Malik, Nishtha
;
Gupta, Sahil
;
Rai, Himanshu
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 449-468
Persistent link: https://www.econbiz.de/10014583679
Saved in:
7
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
8
Invented corporate heritage brands
Brunninge, Olof
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 157-169
Persistent link: https://www.econbiz.de/10014251433
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9
Branding : too often overlooked in disruptive innovation and social purpose arenas
Aaker, David A.
- In:
The journal of brand management : an international journal
30
(
2023
)
3
,
pp. 185-189
Persistent link: https://www.econbiz.de/10014326902
Saved in:
10
Building brand meaning in social entrepreneurship organizations : the social impact brand model
Lückenbach, Florian
;
Schmidt, Holger J.
;
Henseler, Jörg
- In:
The journal of brand management : an international journal
30
(
2023
)
3
,
pp. 207-226
Persistent link: https://www.econbiz.de/10014326908
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