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Multinationales Unternehmen
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Amine, Lyn S.
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International marketing ; Vol. I
18
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ECONIS (ZBW)
18
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Cross-cultural examination of the Fishbein behavioral intentions model
Lee, Chol
;
Green, Robert T.
-
2006
Persistent link: https://www.econbiz.de/10003410649
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2
Marketing universals : consumers' use of brand name, price, physical appearance, and retailer reputation as signals of product quality
Dawar, Niraj
;
Parker, Philip
-
2006
Persistent link: https://www.econbiz.de/10003410650
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3
Do's and don'ts of cross-cultural negotiations
Herbig, Paul A.
;
Kramer, Hugh E.
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2006
Persistent link: https://www.econbiz.de/10003410655
Saved in:
4
The dynamics of international business negotiations
Phatak, Arvind V.
;
Habib, Mohammed M.
-
2006
Persistent link: https://www.econbiz.de/10003410657
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5
Explorations of national culture and word-of-mouth referral behavior in the purchase of industrial services in the United States and Japan
Money, R. Bruce
;
Gilly, Mary C.
;
Graham, John L.
-
2006
Persistent link: https://www.econbiz.de/10003410658
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6
Perception of foreignness : benefit or liability?
Insch, Gary S.
;
Miller, Stewart R.
-
2006
Persistent link: https://www.econbiz.de/10003410666
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7
Exploring the practical effects of country of origin, animosity, and price-quality issues: two case studies of Taiwan and Acer in China
Amine, Lyn S.
;
Chao, Mike Chen-Ho
;
Arnold, Mark J.
-
2006
Persistent link: https://www.econbiz.de/10003410668
Saved in:
8
The effect of national culture on the choice of entry mode
Kogut, Bruce
;
Singh, Harbir
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2006
Persistent link: https://www.econbiz.de/10003410676
Saved in:
9
An attempted integration of the literature on the export behavior of firms
Bilkey, Warren J.
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2006
Persistent link: https://www.econbiz.de/10003410682
Saved in:
10
Internal determinants of export marketing behavior : an empirical investigation
Cavusgil, S. Tamer
;
Nevin, John R.
-
2006
Persistent link: https://www.econbiz.de/10003410685
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