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Strategic market creation : a new perspective on marketing and innovation management
17
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ECONIS (ZBW)
17
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1
From market research to creativity templates : leveraging tacit knowledge for ideation
Busacca, Bruno
;
Cillo, Paola
;
Mazursky, David
- In:
Strategic market creation : a new perspective on …
,
(pp. 3-26)
.
2008
Persistent link: https://www.econbiz.de/10003732297
Saved in:
2
Using the dynamic paradigm funnel to analyse brand management
Bjerre, Morgens
;
Heding, Tilde
;
Knudtzen, Charlotte
- In:
Strategic market creation : a new perspective on …
,
(pp. 27-47)
.
2008
Persistent link: https://www.econbiz.de/10003732302
Saved in:
3
Creativity, cognition and the market
Christensen, Bo T.
- In:
Strategic market creation : a new perspective on …
,
(pp. 48-70)
.
2008
Persistent link: https://www.econbiz.de/10003732303
Saved in:
4
Management of innovation and product development : a linear versus a process perspective
Christiansen, John K.
;
Varnes, Claus J.
- In:
Strategic market creation : a new perspective on …
,
(pp. 71-96)
.
2008
Persistent link: https://www.econbiz.de/10003732312
Saved in:
5
Reshaping markets through collective marketing strategies : lesson from the textile industry
Golfetto, Francesca
;
Rinallo, Diego
- In:
Strategic market creation : a new perspective on …
,
(pp. 97-123)
.
2008
Persistent link: https://www.econbiz.de/10003732334
Saved in:
6
Marketing's role for firms' renewal and innovation capability
Jones, Richard
;
Tollin, Karin
- In:
Strategic market creation : a new perspective on …
,
(pp. 124-157)
.
2008
Persistent link: https://www.econbiz.de/10003732343
Saved in:
7
Linking technological innovation creation to supply chain management
Hsuan Mikkola, Juliana
- In:
Strategic market creation : a new perspective on …
,
(pp. 158-171)
.
2008
Persistent link: https://www.econbiz.de/10003732348
Saved in:
8
A new understanding of market creation : how CUBEical thinking uncovers competitive arenas within markets
Andersen, Henrik
;
Ritter, Thomas
- In:
Strategic market creation : a new perspective on …
,
(pp. 172-186)
.
2008
Persistent link: https://www.econbiz.de/10003732351
Saved in:
9
The role of unexpected market events in market creation strategies
Troilo, Gabriele
;
Vicari, Salvio
- In:
Strategic market creation : a new perspective on …
,
(pp. 187-209)
.
2008
Persistent link: https://www.econbiz.de/10003732352
Saved in:
10
Beyond blue oceans : implications of entry time for actors in new markets
Vangkilde, Mads
- In:
Strategic market creation : a new perspective on …
,
(pp. 210-228)
.
2008
Persistent link: https://www.econbiz.de/10003732355
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