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Silk, Alvin J.
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2
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Review of marketing science
38
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OLC EcoSci
38
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1
The unbundling of advertising agency services : an economic analysis
Arzaghi, Mohammad
;
Berndt, Ernst R.
;
Davis, James C.
; …
- In:
Review of marketing science
10
(
2012
)
4
,
pp. 1-53
Persistent link: https://www.econbiz.de/10010077446
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2
Reference dependence and conjoint analysis
Davis, Brennan
;
Currim, Imran S.
;
Sarin, Rakesh K.
- In:
Review of marketing science
10
(
2012
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10010039281
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3
The internalization of advertising services : an inter-industry analysis
Horsky, Sharon
;
Michael, Steven C.
;
Silk, Alvin J.
- In:
Review of marketing science
10
(
2012
)
1
,
pp. 1-33
Persistent link: https://www.econbiz.de/10010039282
Saved in:
4
Competitive effects of mass customization
Loginova, Oksana
- In:
Review of marketing science
10
(
2012
)
3
,
pp. 1-30
Persistent link: https://www.econbiz.de/10010048811
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5
Solving share equations in logit models using the LambertW function
Aravindakshan, Ashwin
;
Ratchford, Brian
- In:
Review of marketing science
9
(
2011
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10009932601
Saved in:
6
A utility-based diffusion model applied to the digital camera case
Orbach, Yair
;
Fruchter, Gila E.
- In:
Review of marketing science
8
(
2010
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10009932594
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7
DemoImpact : modeling, forecasting and managing the impact of major US sociodemographic trends on multi-category snack consumption
Girju, Marina M.
;
Adams, Michelle J.
;
Ratchford, Brian
- In:
Review of marketing science
8
(
2010
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10009932595
Saved in:
8
Generic advertising, brand advertising and price competition : an analysis of free-riding effects and coordination mechanisms
Roma, Paolo
;
Perrone, Giovanni
- In:
Review of marketing science
8
(
2010
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10009932596
Saved in:
9
Competition, risk and return in the US grocery industry
Corstjens, Marcel
;
Vanderheyden, Ludo
- In:
Review of marketing science
8
(
2010
)
2
,
pp. 1-26
Persistent link: https://www.econbiz.de/10009932597
Saved in:
10
Analyzing causal effects with observational studies for evidence-based marketing at IBM4
Manganaris, Stefanos
;
Bhasin, Ruchi
;
Reid, Michael
; …
- In:
Review of marketing science
8
(
2010
)
2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10009932598
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