Search Results - person:"Adler, Susanne"

Forty years of context effect research in marketing : a bibliometric analysis

Adler, Susanne; Schöniger, Martina Katharina; … - In: Journal of business economics : JBE 94 (2024) 3, pp. 437-466

Persistent link: https://www.econbiz.de/10014546925

Using large language models to generate silicon samples in consumer and marketing research : challenges, opportunities, and guidelines

Sarstedt, Marko; Adler, Susanne; Rau, Lea; Schmitt, Bernd - In: Psychology & marketing 41 (2024) 6, pp. 1254-1270

Persistent link: https://www.econbiz.de/10014531212

An advanced method to streamline p-hacking

Sarstedt, Marko; Adler, Susanne - In: Journal of business research : JBR 163 (2023), pp. 1-4

Persistent link: https://www.econbiz.de/10014303715

Multisensory Design of Retail Environments : Vision, Sound, and Scent

Sarstedt, Marko; Imschloß, Monika; Adler, Susanne - 2023

Chapter 1 Experience retail environments with (almost) all senses -- Chapter 2 Vision -- 2.1 Why visual stimuli? -- 2.2 The devil is in the details: How visual stimuli affect consumers -- 2.3 The whole is greater than the sum of its parts: How the visual context influences consumer behavior --...

Persistent link: https://www.econbiz.de/10014337017

Toward open science in PLS-SEM : assessing the state of the art and future perspectives

Adler, Susanne; Sharma, Pratyush Nidhi; Radomir, … - In: Journal of business research : JBR 169 (2023), pp. 1-13

Persistent link: https://www.econbiz.de/10014468561

A toolbox to evaluate the trustworthiness of published findings

Adler, Susanne; Röseler, Lukas; Schöniger, Martina … - In: Journal of business research : JBR 167 (2023), pp. 1-11

Persistent link: https://www.econbiz.de/10014383183

Multisensorisches Design von Verkaufsumgebungen : Sehen, Hören, Riechen

Sarstedt, Marko; Imschloß, Monika; Adler, Susanne - 2022

Onlinehändler haben in den letzten Jahren massiv an Popularität gewonnen und dadurch weite Teile des stationären Handels in eine existenzielle Krise gestürzt. Um gegenüber dem Onlinehandel bestehen zu können, müssen stationäre Geschäfte sich ihres einzigartigen Potenzials zur Ansprache...

Persistent link: https://www.econbiz.de/10013386100

Mapping the jungle : A bibliometric analysis of research into construal level theory

Adler, Susanne; Sarstedt, Marko - In: Psychology & Marketing 38 (2021) 9, pp. 1367-1383

Persistent link: https://www.econbiz.de/10012633147

Warm ambient scents nudge consumers to favour premium brands and right-wing parties

Lichters, Marcel; Adler, Susanne; Sarstedt, Marko - In: Marketing : ZFP ; journal of research and management 42 (2020) 4, pp. 22-34

Persistent link: https://www.econbiz.de/10012487267