Search Results - person:"Barnham, Chris"

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Quantitative and qualitative research : perceptual foundations

Barnham, Chris - In: International journal of market research : JMRS ; the … 57 (2015) 6, pp. 837-854

Persistent link: https://www.econbiz.de/10011494727

Qualitative semiotics : can we research consumer meaning-making?

Barnham, Chris - In: International journal of market research 61 (2019) 5, pp. 478-491

Persistent link: https://www.econbiz.de/10012172385

Making meaning : the fate of the consumer in market research

Barnham, Chris - In: International journal of market research : JMRS ; the … 56 (2014) 3, pp. 279-281

Persistent link: https://www.econbiz.de/10010384695

Social normalisation : using marketing to make green normal

Rettie, Ruth; Burchell, Kevin; Barnham, Chris - In: Journal of consumer behaviour : an international … 13 (2014) 1, pp. 9-17

Persistent link: https://www.econbiz.de/10010255554

Consumer reality : how brands are constructed

Barnham, Chris - In: International journal of market research : JMRS ; the … 54 (2012) 4, pp. 485-502

Persistent link: https://www.econbiz.de/10009576972

About the author

Barnham, Chris - In: Qualitative Market Research: An International Journal 13 (2010) 4

Persistent link: https://www.econbiz.de/10014987459

Essence : the structure and dynamics of the brand

Barnham, Chris - In: International journal of market research : JMRS ; the … 51 (2009) 5, pp. 593-610

Persistent link: https://www.econbiz.de/10003873077

Qualis? : from theory to practice

Barnham, Chris - In: Qualitative market research : an international journal 11 (2008) 4, pp. 414-424

Persistent link: https://www.econbiz.de/10003775214

Instantiation : reframing brand communication

Barnham, Chris - In: International journal of market research : JMRS ; the … 50 (2008) 2, pp. 203-220

Persistent link: https://www.econbiz.de/10003693174

Qualis? From theory to practice

Barnham, Chris - In: Qualitative Market Research: An International Journal 11 (2008) 4, pp. 414-424

Purpose – The conventional distinction between quantitative and qualitative research is constructed around a familiar dichotomy. Within it, the former is construed as more “factual” and “objective” and it is contrasted with the more interpretative approaches of qualitative research....

Persistent link: https://www.econbiz.de/10014987202

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