The purpose of this research is to examine the perceptions that consumers have about corporate philanthropy and to determine the similarity or differences in perception across different socio demographic groups. Perceptions have been examined with the help of the model of information processing...

The region of Punjab and Chandigarh does not show the type of differences in consumer behaviour that are normally expected in a rural urban market comparison in India. In fact, the rural market shows more similarities than differences with the urban market. Many of these similarities are in...