//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Berlo, Zeph M. C."
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Advertising
4
Werbung
4
Advertising effects
2
Computerspiel
2
Gamification
2
Internet marketing
2
Online-Marketing
2
Video game
2
Werbewirkung
2
Advergame
1
Advertising media
1
Brand engagement
1
Brand image
1
Brand management
1
Brand placement
1
Children
1
Consumer behaviour
1
Consumer learning
1
Creativity
1
Disclosure
1
Early adolescents
1
Emotion
1
Emotional response
1
Experiment
1
Eye tracking
1
Head-mounted display (HMD)
1
Jugendliche
1
Kinder
1
Konsumentenverhalten
1
Kreativität
1
Markenführung
1
Markenimage
1
Native advertising
1
Product Placement
1
Product placement
1
Social Web
1
Social web
1
Sponsored content
1
Target group
1
Tariff policy
1
more ...
less ...
Online availability
All
Undetermined
4
Free
2
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
6
Author
All
Berlo, Zeph M. C. van
5
Reijmersdal, Eva A. van
4
Eisend, Martin
2
Rozendaal, Esther
2
Berlo, Zeph M. C.
1
Cauberghe, Veroline
1
Eelen, Jiska
1
Hudders, Liselot
1
Laan, L. Nynke van der
1
Meijers, Marijn H. C.
1
Smit, Edith G.
1
Vanwesenbeeck, Ini
1
Voorveld, Hilde
1
Waiguny, M. K. J.
1
van Reijmersdal, Eva A.
1
more ...
less ...
Published in...
All
Journal of advertising
2
International journal of advertising : the review of marketing communications
1
Journal of Consumer Behaviour
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Source
All
ECONIS (ZBW)
5
Other ZBW resources
1
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
When the medium is the message : a meta-analysis of creative media advertising effects
Berlo, Zeph M. C. van
;
Meijers, Marijn H. C.
;
Eelen, Jiska
- In:
Journal of advertising
53
(
2024
)
2
,
pp. 278-295
Persistent link: https://www.econbiz.de/10014575274
Saved in:
2
Twenty years of research on gamified advertising : a systematic overview of theories and variables
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 171-180
Persistent link: https://www.econbiz.de/10014233943
Saved in:
3
The gamification of branded content : a meta-analysis of advergame effects
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
;
Eisend, …
- In:
Journal of advertising
50
(
2021
)
2
,
pp. 179-196
Persistent link: https://www.econbiz.de/10012584575
Saved in:
4
Brands in virtual reality games : affective processes within computer-mediated consumer experiences
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
;
Smit, …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 458-465
Persistent link: https://www.econbiz.de/10012420439
Saved in:
5
Effects of diclosing influencer marketing in videos : an eye tracking study among children in early adolescence
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 94-106
Persistent link: https://www.econbiz.de/10012288926
Saved in:
6
Adolescents and handheld advertising : The roles of brand familiarity and smartphone attachment in the processing of mobile advergames
Berlo, Zeph M. C.
;
van Reijmersdal, Eva A.
;
Rozendaal, …
- In:
Journal of Consumer Behaviour
19
(
2020
)
5
,
pp. 438-449
Persistent link: https://www.econbiz.de/10012272720
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->