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Search: person:"Beverland, M. B."
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Brand management
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Beverland, Michael B.
13
Cankurtaran, Pinar
5
Beverland, M. B.
2
Sands, Sean
2
Campbell, Colin L.
1
Christensen, Anna-Bertha Heeris
1
Di Benedetto, C. Anthony
1
Downey, Hilary
1
Eckhardt, Giana M.
1
Farrelly, F.
1
Farrelly, Francis
1
Farrelly, Francis J.
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Hingley, M. K.
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Jones, Richard
1
Kraus, Karen
1
Lin, Meng-Hsien
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Lindgreen, A.
1
Lindgreen, Adam
1
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Micheli, Pietro
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Napoli, J.
1
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Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of macromarketing
2
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of the Academy of Marketing Science
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
1
Technovation : an international journal of technical innovation and entrepreneurship
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ECONIS (ZBW)
13
BASE
2
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1
Deploying cultural knowledge of nature to construct the nature sports experience
Farrelly, Francis
;
Beverland, Michael B.
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 681-695
Persistent link: https://www.econbiz.de/10014582371
Saved in:
2
Co-creating educational consumer journeys : a sensemaking perspective
Beverland, Michael B.
;
Cankurtaran, Pinar
;
Micheli, Pietro
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
2
,
pp. 284-305
Persistent link: https://www.econbiz.de/10015047761
Saved in:
3
Dialectical emotional labour in digital person-branding : the case of digital influencers
Christensen, Anna-Bertha Heeris
;
Jones, Richard
; …
- In:
Organization studies : an international …
45
(
2024
)
4
,
pp. 571-591
Persistent link: https://www.econbiz.de/10014582764
Saved in:
4
Defining design orientation : a field-based discovery approach
Cankurtaran, Pinar
;
Beverland, Michael B.
;
Farrelly, …
- In:
Technovation : an international journal of technical …
131
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014492273
Saved in:
5
Brand management : co-creating meaningful brands
Beverland, Michael B.
;
Cankurtaran, Pinar
-
2024
-
Third edition
Persistent link: https://www.econbiz.de/10014528233
Saved in:
6
A critical framework for examining sustainability claims of the sharing economy : exploring the tensions within platform brand discourses
Beverland, Michael B.
;
Cankurtaran, Pinar
;
Loussaïef, Leila
- In:
Journal of macromarketing
42
(
2022
)
2
,
pp. 214-230
Persistent link: https://www.econbiz.de/10013257861
Saved in:
7
How brands craft national identity
Beverland, Michael B.
;
Eckhardt, Giana M.
;
Sands, Sean
; …
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
4
,
pp. 586-609
Persistent link: https://www.econbiz.de/10012799017
Saved in:
8
Brand management : co-creating meaningful brands
Beverland, Michael B.
-
2021
-
Second edition
Persistent link: https://www.econbiz.de/10012583694
Saved in:
9
How to write up case-study methodology sections : editorial
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Beverland, …
- In:
Industrial marketing management : the international …
96
(
2021
),
pp. A7-A10
Persistent link: https://www.econbiz.de/10013194563
Saved in:
10
Animals in our lives : an interactive well-being perspective
Wünderlich, Nancy V.
;
Mosteller, Jill
;
Beverland, …
- In:
Journal of macromarketing
41
(
2021
)
4
,
pp. 646-662
Persistent link: https://www.econbiz.de/10012794247
Saved in:
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