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Search: person:"Bornemann, Torsten"
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Bornemann, Torsten
29
Homburg, Christian
15
Hattula, Stefan
5
Wieseke, Jan
3
Bauer, Hans H.
2
Hollmann, Moritz
2
Klarmann, Martin
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Mesnaric, Franziska
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Richter, Jörg
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Totzek, Dirk
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2
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11
Customer response to interactional service experience : the role of interaction environment
Albrecht, Carmen-Maria
;
Hattula, Stefan
;
Bornemann, Torsten
- In:
Journal of service management
27
(
2016
)
5
,
pp. 704-729
Persistent link: https://www.econbiz.de/10011553119
Saved in:
12
In the eye of the beholder? : the effect of product appearance on shareholder value
Bornemann, Torsten
;
Schöler, Lisa
;
Homburg, Christian
- In:
The journal of product innovation management : an …
32
(
2015
)
5
,
pp. 704-715
Persistent link: https://www.econbiz.de/10011441452
Saved in:
13
Talented people and strong brands : the contribution of human capital and brand equity to firm value
Vomberg, Arnd
;
Homburg, Christian
;
Bornemann, Torsten
- In:
Strategic management journal
36
(
2015
)
13
,
pp. 2122-2131
Persistent link: https://www.econbiz.de/10011404034
Saved in:
14
Gambled price discounts : a remedy to the negative side effects of regular price discounts
Alavi, Sascha
;
Bornemann, Torsten
;
Wieseke, Jan
- In:
Journal of marketing
79
(
2015
)
2
,
pp. 62-78
Persistent link: https://www.econbiz.de/10010507907
Saved in:
15
Delusive perception : antecedents and consequences of salespeople's misperception of customer commitment
Homburg, Christian
;
Bornemann, Torsten
;
Kretzer, Max
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
2
,
pp. 137-153
Persistent link: https://www.econbiz.de/10010345196
Saved in:
16
The role of chief marketing officers for venture capital funding : endowing new ventures with marketing legitimacy
Homburg, Christian
;
Hahn, Alexander
;
Bornemann, Torsten
; …
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 625-644
Persistent link: https://www.econbiz.de/10010489698
Saved in:
17
Corporate social responsibility in business-to-business markets : how organizational customers account for supplier corporate social responsibility engagement
Homburg, Christian
;
Stierl, Marcel
;
Bornemann, Torsten
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 54-72
Persistent link: https://www.econbiz.de/10010203365
Saved in:
18
In the eye of the beholder? : the effect of product appearance on shareholder value
Homburg, Christian
;
Bornemann, Torsten
;
Schöler, Lisa
- In:
Marketing : value creation or value destruction?
.
2013
Persistent link: https://www.econbiz.de/10009675541
Saved in:
19
Sportlicher Erfolg : Treiber für Aktienrenditen von Sponsoren
Hattula, Stefan
;
Richter, Jörg
;
Bornemann, Torsten
; …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
30
(
2013
)
1
,
pp. 12-21
Persistent link: https://www.econbiz.de/10009722789
Saved in:
20
Sportlicher Erfolg : Treiber für Aktienrenditen von Sponsoren
Hattula, Stefan
;
Richter, Jörg
;
Bornemann, Torsten
; …
- In:
Marketing Review St. Gallen : die neue …
30
(
2013
)
1
,
pp. 12-21
Persistent link: https://www.econbiz.de/10010116881
Saved in:
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