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Search: person:"Cui, Annie Peng"
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Consumer behaviour
9
Konsumentenverhalten
9
Brand image
8
Markenimage
8
Luxury goods
6
Luxusgüter
6
Beziehungsmarketing
5
Brand management
5
Relationship marketing
5
Firm performance
4
Markenführung
4
Unternehmenserfolg
4
China
3
International marketing
3
Internationales Marketing
3
Product counterfeiting
3
Produktpiraterie
3
Brand
2
Brand manager
2
Capabilities
2
Confidence
2
Data Mining
2
Data mining
2
Designation of origin
2
Face consciousness
2
Führungskräfte
2
Herkunftsbezeichnung
2
Intangible capital
2
International market entry
2
Internationaler Markteintritt
2
KMU
2
Lieferantenmanagement
2
Managers
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Markenartikel
2
Preismanagement
2
Pricing strategy
2
SEM
2
SME
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2
Selling
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Article
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2
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1
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English
29
Undetermined
4
Author
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Cui, Annie Peng
33
Walsh, Michael F.
7
Shan, Juan
6
Jiang, Ling
5
Nelson, Christopher A.
5
Hu, Michael Y.
4
Johnson, Jennifer Wiggins
4
Su, Lixun
4
Wang, Xinchun
4
Wajda, Theresa A.
3
Yim, Alexis
3
Chang, Yu
2
Crosno, Jody L.
2
Griffith, David A.
2
Zou, Shaoming
2
Agnihotri, Raj
1
Donovan, Karen Russo
1
Fitzgerald, M. Paula
1
Han, Shenghao
1
Ivzhenko, Yuliia
1
Lu, Hebo
1
MacInnis, Deborah J.
1
Price, Bradley
1
Samiee, Saeed
1
Shi, Xiaofeng
1
Walsh, Michael
1
Wang, Yan
1
Zhang, Chubing
1
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Published in...
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Journal of business research : JBR
5
European journal of marketing
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of Business & Industrial Marketing
3
The journal of consumer marketing
3
Journal of Business Research
2
Journal of marketing theory and practice
2
Entrepreneurship in international marketing
1
Handbook on cross-cultural marketing
1
International Marketing Review
1
International journal of consumer studies
1
International marketing review
1
Journal of Consumer Marketing
1
Journal of international marketing
1
Journal of marketing theory and practice : JMTP
1
Journal of personal selling & sales management : JPSSM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Qualitative Market Research: An International Journal
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
23
Other ZBW resources
6
OLC EcoSci
2
RePEc
2
Showing
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10
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33
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1
More is better but in what direction? : the effects of relationship marketing investment breadth and depth on customer gratitude
Nelson, Christopher A.
;
Wang, Xinchun
;
Cui, Annie Peng
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 188-201
Persistent link: https://www.econbiz.de/10014531639
Saved in:
2
Trust repair after a sales manager error
Nelson, Christopher A.
;
Walsh, Michael F.
;
Cui, Annie Peng
- In:
Journal of personal selling & sales management : JPSSM
44
(
2024
)
1
,
pp. 74-83
Persistent link: https://www.econbiz.de/10014515165
Saved in:
3
The role of cuteness on consumer attachment to artificial intelligence agents
Yim, Alexis
;
Cui, Annie Peng
;
Walsh, Michael
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 127-141
Persistent link: https://www.econbiz.de/10014475093
Saved in:
4
Do salespeople's online profile pictures predict the number of online reviews? : effect of a babyface
Yim, Alexis
;
Price, Bradley
;
Agnihotri, Raj
;
Cui, Annie Peng
- In:
European journal of marketing
57
(
2023
)
7
,
pp. 1886-1911
Persistent link: https://www.econbiz.de/10014342177
Saved in:
5
The risk of embarrassment in buying luxury counterfeits : do face-conscious consumers care?
Jiang, Ling
;
Cui, Annie Peng
;
Shan, Juan
- In:
European journal of marketing
57
(
2023
)
8
,
pp. 1996-2020
Persistent link: https://www.econbiz.de/10014342198
Saved in:
6
How and when actual-ideal self-discrepancy leads to counterfeit luxury purchase intention : a moderated mediation model
Shan, Juan
;
Jiang, Ling
;
Cui, Annie Peng
;
Wang, Yan
; …
- In:
International journal of consumer studies
46
(
2022
)
3
,
pp. 818-830
Persistent link: https://www.econbiz.de/10013177000
Saved in:
7
1 + 1 > 2? : is co-branding an effective way to improve brand masstige?
Shan, Juan
;
Lu, Hebo
;
Cui, Annie Peng
- In:
Journal of business research : JBR
144
(
2022
),
pp. 556-571
Persistent link: https://www.econbiz.de/10013185014
Saved in:
8
Quiet versus loud luxury : the influence of overt and covert narcissism on young Chinese and US luxury consumers' preferences?
Jiang, Ling
;
Cui, Annie Peng
;
Shan, Juan
- In:
International marketing review
39
(
2022
)
2
,
pp. 309-334
Persistent link: https://www.econbiz.de/10013396190
Saved in:
9
Exploration, exploitation, ambidexterity and the performance of international SMEs
Su, Lixun
;
Cui, Annie Peng
;
Samiee, Saeed
;
Zou, Shaoming
- In:
European journal of marketing
56
(
2022
)
5
,
pp. 1372-1397
Persistent link: https://www.econbiz.de/10013350966
Saved in:
10
A double-edged sword : how the dual characteristics of face motivate and prevent counterfeit luxury consumption
Shan, Juan
;
Jiang, Ling
;
Cui, Annie Peng
- In:
Journal of business research : JBR
134
(
2021
),
pp. 59-69
Persistent link: https://www.econbiz.de/10012643497
Saved in:
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