Stojanovic, Igor; Andreu, Luisa; Curras-Perez, Rafael - In: Journal of Hospitality and Tourism Technology 13 (2022) 4, pp. 650-666
Purpose This paper aims to further the knowledge of what effect destination and tourist social media communications have on destination brand equity. Design/methodology/approach The authors performed a quantitative study with 433 international tourists and social media users using an online...