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Search: person:"Eisingerich, Andreas"
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Consumer behaviour
26
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26
Relationship marketing
20
Beziehungsmarketing
19
Brand management
14
Brand image
13
Markenführung
13
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10
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Undetermined
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Article
79
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Article in journal
50
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research-article
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English
67
Undetermined
21
German
1
Author
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Eisingerich, Andreas B
54
Eisingerich, Andreas B.
20
Park, C. Whan
17
Bell, Simon J.
14
Park, Jason Whan
11
Eisingerich, Andreas
10
Foscht, Thomas
8
MacInnis, Deborah J.
8
Kretschmer, Tobias
7
Merlo, Omar
7
Falck, Oliver
6
Heblich, Stephan
6
Seifert, Matthias
6
Auh, Seigyoung
5
Lin, Yu-Ting
5
Liu, Yeyi
5
Ren, Shengce
5
Pol, Gratiana
4
Tsai, Huei-Ting
4
Bhardwaj, Gunjan
3
Fritze, Martin Paul
3
Iacobucci, Dawn
3
Rubera, Gaia
3
Sun, Xiaochi
3
Tracey, Paul
3
Tsai, Hueiting
3
Alba, Joseph W.
2
Alvarez, Claudio
2
Banerjee, Sourindra
2
Benkenstein, Martin
2
Borah, Abhishek
2
Chun, HaeEun Helen
2
Duffek, Barbara
2
Eisingerich, Andreas Benedikt
2
Fournier, Susan
2
Hadida, Allègre L.
2
Heinberg, Martin
2
Huang, Xuan
2
Jain, Apurv
2
Kerschbaumer, René Hubert
2
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Institution
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
1
Wirtschaftswissenschaftliche Fakultät, Friedrich-Schiller-Universität Jena
1
Published in...
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of business research : JBR
6
Journal of service research : JSR
6
MIT sloan management review
6
Journal of marketing
4
Business horizons
3
Journal of international marketing
3
The journal of services marketing
3
AMS review : official publication of the Academy of Marketing Science
2
California management review
2
California management review : CMR
2
European Journal of Marketing
2
European journal of marketing
2
Harvard-Business-Manager : das Wissen der Besten
2
Jena Economic Research Papers
2
Journal of Business Research
2
Journal of Services Marketing
2
Journal of consumer psychology : the official journal of the Society for Consumer Psychology
2
Journal of service research
2
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Electronic commerce research
1
European journal of marketing : EJM
1
Handbook of research on innovation and entrepreneurship
1
Handbook on the business of sustainability : the organization, implementation, and practice of sustainable growth
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Industry and Innovation
1
Industry and innovation
1
International business review : the official journal of the European International Business Academy
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Jena economic research papers
1
Journal of consumer behaviour
1
Journal of operations management
1
Journal of retailing and consumer services
1
Judgment in Predictive Analytics
1
Management Decision
1
Munich Reprints in Economics
1
Operations research, Management science : OR MS ; the international literature digest
1
Research Policy
1
Research policy : policy and management studies of science, technology and innovation
1
Research policy : policy, management and economic studies of science, technology and innovation
1
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Source
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ECONIS (ZBW)
62
OLC EcoSci
15
RePEc
6
Other ZBW resources
5
EconStor
1
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89
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1
Subscription commerce : an attachment theory perspective
Kerschbaumer, René Hubert
;
Kreimer, Daniel
;
Foscht, Thomas
- In:
The international review of retail, distribution and …
33
(
2023
)
1
,
pp. 92-115
Persistent link: https://www.econbiz.de/10014226383
Saved in:
2
Why so toxic? : a framework for exploring customer toxicity
Duffek, Barbara
;
Eisingerich, Andreas B
;
Merlo, Omar
- In:
AMS review : official publication of the Academy of …
13
(
2023
)
1/2
,
pp. 122-143
Persistent link: https://www.econbiz.de/10014327820
Saved in:
3
A bad job of doing good : does corporate transparency on a country and company level moderate corporate social responsibility effectiveness?
Heinberg, Martin
;
Liu, Yeyi
;
Huang, Xuan
;
Eisingerich, …
- In:
Journal of international marketing
29
(
2021
)
2
,
pp. 45-61
Persistent link: https://www.econbiz.de/10012521220
Saved in:
4
A time for heroes? : conceptualization, development and validation of the brand hero scale
Lin, Yu-Ting
;
Foscht, Thomas
;
Eisingerich, Andreas Benedikt
- In:
European journal of marketing
57
(
2023
)
13
,
pp. 1-26
Persistent link: https://www.econbiz.de/10014448616
Saved in:
5
Building a competitive advantage based on transparency : when and why does transparency matter for corporate social responsibility?
Liu, Yeyi
;
Heinberg, Martin
;
Huang, Xuan
;
Eisingerich, …
- In:
Business horizons
66
(
2023
)
4
,
pp. 517-527
Persistent link: https://www.econbiz.de/10014333502
Saved in:
6
How can companies recover from liability-invoking failures? : exploring the role of uncertainty avoidance in facilitating consumer compliance across national cultures
Astvansh, Vivek
;
Duffek, Barbara
;
Eisingerich, Andreas B
- In:
Journal of international marketing
31
(
2023
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014368363
Saved in:
7
When is celebrity endorsement effective? : exploring the role of celebrity endorsers in enhancing key brand associations
Jun, Mina
;
Han, Jeongsoo
;
Zhou, Zhimin
;
Eisingerich, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303797
Saved in:
8
Do CSR efforts that focus on helping the environment influence brand purchase more than other forms of CSR?
Eisingerich, Andreas B
;
MacInnis, Deborah J.
;
Park, C. Whan
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434839
Saved in:
9
Exploring the changing role of brand archetypes in customer-brand relationships : why try to be a hero when your brand can be more?
Merlo, Omar
;
Eisingerich, Andreas B
;
Gillingwater, Richard
- In:
Business horizons
66
(
2023
)
5
,
pp. 615-629
Persistent link: https://www.econbiz.de/10014382987
Saved in:
10
The moderating effect of store image on the relationship between private label naming strategy and perceived risk
Stoppacher, Lukas
;
Foscht, Thomas
;
Eisingerich, Andreas B
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 115-118)
.
2022
Persistent link: https://www.econbiz.de/10013281289
Saved in:
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