Search Results - person:"El Banna, Alia"

Attracting foreign direct investment : location branding and marketing

Hamzaoui-Essoussi, Leila; Papadopoulos, Nicolas G.; El … - In: Promoting and managing international investment : …, (pp. 117-137). 2020

Persistent link: https://www.econbiz.de/10012214116

A dynamic capability view of marketing analytics : evidence from UK firms

Cao, Guangming; Duan, Yanqing; El Banna, Alia - In: Industrial marketing management : the international … 76 (2019), pp. 72-83

Persistent link: https://www.econbiz.de/10011990727

Ethnic identity, consumer ethnocentrism, and purchase intentions among bi-cultural ethnic consumers : "divided loyalties" or "dual allegiance"?

El Banna, Alia; Papadopoulos, Nicolas G.; Murphy, Steven A. - In: Journal of business research : JBR 82 (2018), pp. 310-319

Persistent link: https://www.econbiz.de/10011771902

Old country passions : an international examination of country image, animosity, and affinity among ethnic consumers

Papadopoulos, Nicolas G.; El Banna, Alia; Murphy, Steven A. - In: Journal of international marketing 25 (2017) 3, pp. 61-82

Persistent link: https://www.econbiz.de/10011752715

Nation branding for foreign direct investment : an Integrative review and directions for research and strategy

Papadopoulos, Nicolas G.; Hamzaoui-Essoussi, Leila; El … - In: The journal of product & brand management 25 (2016) 7, pp. 615-628

Persistent link: https://www.econbiz.de/10011616245

A comparative cross-national examination of online investment promotion

El Banna, Alia; Hamzaoui-Essoussi, Leila; Papadopoulos, … - In: Journal of euromarketing 25 (2016) 3/4, pp. 131-146

Persistent link: https://www.econbiz.de/10011633973

Nation branding for foreign direct investment: an Integrative review and directions for research and strategy

Papadopoulos, Nicolas; Hamzaoui-Essoussi, Leila; El … - In: Journal of Product & Brand Management 25 (2016) 7, pp. 615-628

Purpose This study aims to address a heretofore neglected area in research, nation branding, for the purpose of attracting foreign direct investment (FDI). It compares and contrasts the well-established literature on decision-making and location choice in FDI with studies in the nascent field of...

Persistent link: https://www.econbiz.de/10014897277

Place brands and brand-place associations : the role of "place" in international marketing

Papadopoulos, Nicolas G.; El Banna, Alia; Murphy, Steven A. - In: Handbook of research in international marketing, (pp. 88-113). 2011

Persistent link: https://www.econbiz.de/10009385448