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Search: person:"Garaus, Marion"
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13
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13
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6
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Garaus, Marion
21
Wagner, Udo
13
Wolfsteiner, Elisabeth
3
Kummer, Claudia
2
Bäck, Anna-Maria
1
Chekembayeva, Gaukhar
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Ebster, Claus
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Hudáková, Melánia
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Lalicic, Lidija
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Journal of business research : JBR
4
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2
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2
Review of managerial science : RMS
2
International journal of advertising : the review of marketing communications
1
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1
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1
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ECONIS (ZBW)
20
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1
The impact of corporate sustainability performance on advertising efficiency
Weinmayer, Karl
;
Garaus, Marion
;
Wagner, Udo
- In:
OR spectrum : quantitative approaches in management
46
(
2024
)
1
,
pp. 175-209
Persistent link: https://www.econbiz.de/10014519168
Saved in:
2
Media multitasking, advertising appeal, and gender effects
Garaus, Marion
;
Wolfsteiner, Elisabeth
- In:
Review of managerial science : RMS
17
(
2023
)
2
,
pp. 539-567
Persistent link: https://www.econbiz.de/10014266515
Saved in:
3
The role of time convenience and (anticipated) emotions in AR mobile retailing application adoption
Chekembayeva, Gaukhar
;
Garaus, Marion
;
Schmidt, Orsolya
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014252723
Saved in:
4
Selfie campaigns as advertising tactic : mental imagery as a driver of brand interest and participation
Wolfsteiner, Elisabeth
;
Garaus, Marion
;
Wagner, Udo
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 773-797
Persistent link: https://www.econbiz.de/10014296417
Saved in:
5
Tourism-induced place change : the role of place attachment, emotions, and tourism concern in predicting supportive or oppositional behavioral responses
Lalicic, Lidija
;
Garaus, Marion
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
1
,
pp. 202-213
Persistent link: https://www.econbiz.de/10012794796
Saved in:
6
The impact of the COVID-19 pandemic on tourists' air travel intentions : the role of perceived health risk and trust in the airline
Garaus, Marion
;
Hudáková, Melánia
- In:
Journal of air transport management
103
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013364323
Saved in:
7
Emotional targeting using digital signage systems and facial recognition at the point-of-sale
Garaus, Marion
;
Wagner, Udo
;
Rainer, Ricarda Carina
- In:
Journal of business research : JBR
131
(
2021
),
pp. 747-762
Persistent link: https://www.econbiz.de/10012545127
Saved in:
8
One color fits all : product category color norms and (a)typical package colors
Garaus, Marion
;
Halkias, Georgios
- In:
Review of managerial science : RMS
14
(
2020
)
5
,
pp. 1077-1099
Persistent link: https://www.econbiz.de/10012303738
Saved in:
9
Lost in the store : assessing the confusion potential of store environments
Garaus, Marion
;
Wagner, Udo
- In:
Schmalenbach business review : sbr
71
(
2019
)
4
,
pp. 413-441
Persistent link: https://www.econbiz.de/10012108568
Saved in:
10
Let me entertain you : increasing overall store satisfaction through digital signage in retail waiting areas
Garaus, Marion
;
Wagner, Udo
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 331-338
Persistent link: https://www.econbiz.de/10011995639
Saved in:
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