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Search: person:"Gopalakrishna, Srinath"
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Marketing management
5
Marketingmanagement
5
Relationship marketing
5
Selling
5
Verkauf
5
Beziehungsmarketing
4
Consumer behaviour
4
Konsumentenverhalten
4
Messe
4
Trade fair
4
B-to-B-Marketing
3
Business-to-business marketing
3
Lieferantenmanagement
3
Messebeteiligung
3
Supplier relationship management
3
Trade fair participation
3
Physical distribution
2
Sales management
2
Salespeople
2
Trade shows
2
Verkaufspersonal
2
Vertrieb
2
Automotive industry
1
B-to-B
1
B2B marketing
1
Behaviour
1
Classification
1
Cluster analysis
1
Conjoint analysis
1
Conjoint-Analyse
1
Conversion
1
Customer acquisition
1
Customer engagement
1
Customer integration
1
Customer value
1
Design
1
Difference-in-differences
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Einzelhandel
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Engagement dynamics
1
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Undetermined
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35
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14
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1
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1
research-article
1
review-article
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English
21
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16
Author
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Gopalakrishna, Srinath
36
Palmatier, Robert W.
6
Mantrala, Murali K.
5
Chatterjee, Rabikar
4
Garrett, Jason
4
Houston, Mark B.
4
Lilien, Gary L.
4
Smith, Timothy M.
4
Sridhar, Shrihari
4
Kaul, Rajeeve
3
Roster, Catherine A.
3
Stam, Antonie
3
Albers, Sönke
2
Crecelius, Andrew T.
2
Evans, Kenneth R.
2
Houston, Mark
2
Joseph, Kissan
2
Palmatier, Robert
2
Scheer, Lisa K.
2
Seetharaman, P. B.
2
Williams, Jerome D.
2
Bloch, Peter H.
1
Bulte, Christophe Van den
1
Caldieraro, Fabio
1
Cox, Jonathan M.
1
Dekimpe, Marnik G.
1
François, Pierre
1
Jensen, Ove
1
Johnston, Wesley J.
1
Krafft, Manfred
1
Lal, Rajiv
1
Lawrence, Justin M.
1
Lodish, Leonard
1
Malthouse, Edward C.
1
Mantrala, Murali
1
Mark, Houston
1
Mora Cortez, Roberto
1
Murarolli, Marina Scatolin
1
Narasimhan, Chakravarthi
1
Palmatier Robert W.
1
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Published in...
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MSI reports : working paper series
6
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of Business & Industrial Marketing
2
Journal of business research : JBR
2
Journal of marketing research : JMR
2
Journal of the Academy of Marketing Science
2
Marketing Science
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
The journal of business & industrial marketing
2
Working series in marketing research
2
GfK Marketing Intelligence Review
1
GfK marketing intelligence review
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of business-to-business marketing
1
Journal of business-to-business marketing
1
Journal of marketing
1
Marketing Letters
1
Marketing letters : a journal of research in marketing
1
The journal of personal selling & sales management : JPSSM
1
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ECONIS (ZBW)
15
OLC EcoSci
14
RePEc
4
USB Cologne (EcoSocSci)
2
Other ZBW resources
2
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37
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1
Driving participation and investment in B2B trade shows : the organizer view
Mora Cortez, Roberto
;
Johnston, Wesley J.
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 1092-1105
Persistent link: https://www.econbiz.de/10013169501
Saved in:
2
Hunting for new customers : assessing the drivers of effective salesperson prospecting and conversion
Gopalakrishna, Srinath
;
Crecelius, Andrew T.
;
Patil, …
- In:
Journal of business research : JBR
149
(
2022
),
pp. 916-926
Persistent link: https://www.econbiz.de/10013325729
Saved in:
3
Managing customer engagement at trade shows
Gopalakrishna, Srinath
;
Malthouse, Edward C.
;
Lawrence, …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 99-114
Persistent link: https://www.econbiz.de/10012107698
Saved in:
4
Sales team formation : the right team member helps performance
Garrett, Jason
;
Gopalakrishna, Srinath
- In:
Industrial marketing management : the international …
77
(
2019
),
pp. 13-22
Persistent link: https://www.econbiz.de/10012004133
Saved in:
5
Exploring booth design as a determinant of trade show success
Bloch, Peter H.
;
Gopalakrishna, Srinath
;
Crecelius, …
- In:
Journal of business-to-business marketing
24
(
2017
)
4
,
pp. 237-256
Persistent link: https://www.econbiz.de/10011784954
Saved in:
6
Assessing sales contest effectiveness : the role of salesperson and sales district characteristics
Gopalakrishna, Srinath
;
Garrett, Jason
;
Mantrala, Murali K.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 589-602
Persistent link: https://www.econbiz.de/10011537287
Saved in:
7
Trade shows in the business marketing communications mix
Gopalakrishna, Srinath
;
Lilien, Gary L.
- In:
Handbook of business-to-business marketing
,
(pp. 226-245)
.
2012
Persistent link: https://www.econbiz.de/10009500168
Saved in:
8
An exploratory study of attendee activities at business trade show
Gopalakrishna, Srinath
;
Roster, Catherine A.
;
Sridhar, …
- In:
The journal of business & industrial marketing
25
(
2010
)
4
,
pp. 241-248
Persistent link: https://www.econbiz.de/10003976047
Saved in:
9
Customer value impact of sales contests
Garrett, Jason
;
Gopalakrishna, Srinath
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
6
,
pp. 775-786
Persistent link: https://www.econbiz.de/10008779085
Saved in:
10
Sales force modeling: State of the field and research agenda
Mantrala, Murali
;
Albers, Sönke
;
Caldieraro, Fabio
; …
- In:
Marketing Letters
21
(
2010
)
3
,
pp. 255-272
Persistent link: https://www.econbiz.de/10008526561
Saved in:
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