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Search: person:"Gulas, Charles S."
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Humor
7
Advertising effects
5
Gewalt
5
USA
5
United States
5
Violence
5
Werbewirkung
5
Werbung
5
Advertising
4
Consumer behaviour
3
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Beziehungsmarketing
2
Cultural identity
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Fernsehwerbung
2
Gender
2
Geschlecht
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Kulturelle Identität
2
Personality psychology
2
Persönlichkeitspsychologie
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Relationship marketing
2
Services marketing
2
Social role
2
Soziale Rolle
2
Television advertising
2
humour in advertising
2
1989-2009
1
Außenwerbung
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Beschwerdemanagement
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Bibliometrics
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Business and Management
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Gulas, Charles S.
24
Weinberger, Marc G.
13
Larsen, James E.
5
McKeage, Kim
5
Coleman, Joseph W.
3
Swani, Kunal
3
Weinberger, Michelle F.
3
Banerjee, Subhabrata
1
Campbell, Leland
1
Flaherty, Karen
1
Gruca, Thomas S.
1
Iyer, Easwar
1
McKeage, Kim K.
1
Yoon, Hye Jin
1
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Journal of advertising : official publication of the American Academy of Advertising
5
Services marketing quarterly
5
International journal of advertising : the review of marketing communications
3
International journal of advertising : the quarterly review of marketing communications
2
Journal of real estate practice and education : a publication of the American Real Estate Society
2
Advertising and violence : concepts and perspectives
1
Handbook of Developments in Consumer Behaviour
1
Handbook of developments in consumer behaviour
1
Journal of business ethics : JOBE
1
Journal of current issues and research in advertising
1
Journal of current issues and research in advertising : JCIRA
1
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ECONIS (ZBW)
14
OLC EcoSci
8
RePEc
1
USB Cologne (EcoSocSci)
1
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1
Audience reaction to comedic advertising violence after exposure to violent media
Gulas, Charles S.
;
Swani, Kunal
;
Weinberger, Marc G.
- In:
Journal of current issues and research in advertising
40
(
2019
)
1
,
pp. 3-19
Persistent link: https://www.econbiz.de/10012243094
Saved in:
2
You must be joking : an introduction to the special issue on the use of humour in advertising
Weinberger, Marc G.
;
Gulas, Charles S.
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 909-910
Persistent link: https://www.econbiz.de/10012200360
Saved in:
3
The emergence of a half-century of research on humour in advertising : what have we learned? What do we still need to learn?
Weinberger, Marc G.
;
Gulas, Charles S.
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 911-956
Persistent link: https://www.econbiz.de/10012200361
Saved in:
4
Special issue on humor in advertising
Weinberger, Marc G.
(
ed.
);
Gulas, Charles S.
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012200499
Saved in:
5
Understanding responses to comedic advertising aggression : the role of vividness and gender identity
Weinberger, Marc G.
;
Swani, Kunal
;
Yoon, Hye Jin
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 562-587
Persistent link: https://www.econbiz.de/10011849120
Saved in:
6
Looking in through outdoor : a socio-cultural and historical perspective on the evolution of advertising humour
Weinberger, Marc G.
;
Gulas, Charles S.
;
Weinberger, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 447-472
Persistent link: https://www.econbiz.de/10011546528
Saved in:
7
It's just a joke : violence against males in humorous advertising
Gulas, Charles S.
;
McKeage, Kim
;
Weinberger, Marc G.
- In:
Advertising and violence : concepts and perspectives
,
(pp. 45-59)
.
2015
Persistent link: https://www.econbiz.de/10010498565
Saved in:
8
The impact of violent humor on advertising success : a gender perspective
Swani, Kunal
;
Weinberger, Marc G.
;
Gulas, Charles S.
- In:
Journal of advertising : official publication of the …
42
(
2013
)
4
,
pp. 308-319
Persistent link: https://www.econbiz.de/10010230071
Saved in:
9
Relationships, roles, and consumer identity in services marketing
McKeage, Kim
;
Gulas, Charles S.
- In:
Services marketing quarterly
34
(
2013
)
3
,
pp. 231-239
Persistent link: https://www.econbiz.de/10009778518
Saved in:
10
Relationships, Roles, and Consumer Identity in Services Marketing
McKeage, Kim K.
;
Gulas, Charles S.
- In:
Services marketing quarterly
34
(
2013
)
3
,
pp. 231-239
Persistent link: https://www.econbiz.de/10010137708
Saved in:
1
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