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Search: person:"Hoffman, Kenneth Douglas"
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Marketing
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Hoffman, Kenneth Douglas
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Bateson, John E. G.
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USB Cologne (EcoSocSci)
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ECONIS (ZBW)
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1
Services marketing
Bateson, John E. G.
;
Hoffman, Kenneth Douglas
-
2011
-
4. ed., internat. ed.
Persistent link: https://www.econbiz.de/10008687286
Saved in:
2
Services marketing : concepts, strategies and cases
Hoffman, Kenneth Douglas
;
Bateson, John E. G.
;
Wood, Emma H.
-
2009
Persistent link: https://www.econbiz.de/10009012568
Saved in:
3
Services marketing : concepts, strategies & cases
Hoffman, Kenneth Douglas
;
Bateson, John E. G.
-
2006
-
3. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10004878634
Saved in:
4
Marketing principles and best practices
Hoffman, Kenneth Douglas
(
contributor
)
-
2005
-
3. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10004826094
Saved in:
5
Marketing : best practices
Hoffman, Kenneth Douglas
(
contributor
)
-
2003
-
2. ed. / K. Douglas Hoffman ...
Persistent link: https://www.econbiz.de/10004715120
Saved in:
6
Managing services marketing : text and readings
Bateson, John E. G.
;
Hoffman, Kenneth Douglas
-
1999
-
4. ed.
Persistent link: https://www.econbiz.de/10004005281
Saved in:
7
Essentials of services marketing
Hoffman, Kenneth Douglas
;
Bateson, John E. G.
-
1997
Persistent link: https://www.econbiz.de/10004327846
Saved in:
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