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Search: person:"Houston, Michael J."
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Consumer behaviour
10
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17.02.1985
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1987
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Houston, Michael J.
31
Heckler, Susan E.
5
Keller, Kevin Lane
5
Loken, Barbara
4
Ng, Sharon
4
Ahluwalia, Rohini
3
Eckhardt, Giana M.
3
Houston, Michael J
3
Huffman, Cynthia
2
Schlegelmilch, Bodo B.
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Zablocki, Agnieszka
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Avery, Jill
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Bovée, Courtland L.
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6
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4
Brands and brand management : contemporary research perspectives
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
AMA proceedings series
1
AMS review : official publication of the Academy of Marketing Science
1
Cross-cultural and critical perspectives on brands
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
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Journal of consumer behaviour : an international research review
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Polish-American MBA at the Warsaw School of Economics : lessons learned from an international partnership
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ECONIS (ZBW)
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Emotions within online reviews and their influence on product attitudes in Austria, USA and Thailand
Zablocki, Agnieszka
;
Makri, Katerina
;
Houston, Michael J.
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 20-39
Persistent link: https://www.econbiz.de/10012107045
Saved in:
2
How valence, volume and variance of online reviews influence brand attitudes
Zablocki, Agnieszka
;
Schlegelmilch, Bodo B.
;
Houston, …
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
1/2
,
pp. 61-77
Persistent link: https://www.econbiz.de/10012113569
Saved in:
3
Inferential evaluations of sustainability attributes : exploring how consumers imply product information
Gruber, Verena
;
Schlegelmilch, Bodo B.
;
Houston, Michael J.
- In:
Psychology & marketing
31
(
2014
)
6
,
pp. 440-450
Persistent link: https://www.econbiz.de/10010362500
Saved in:
4
My JMR editorship : a life of π
Houston, Michael J.
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 112-115
Persistent link: https://www.econbiz.de/10010349006
Saved in:
5
Building brand knowledge structures : elaboration and interference effects on the processing of sequentially advertised brand benefit
Heckler, Susan E.
;
Keller, Kevin Lane
;
Houston, Michael J.
- In:
Journal of marketing communications
20
(
2014
)
3
,
pp. 176-196
Persistent link: https://www.econbiz.de/10010389736
Saved in:
6
Brands and brand management : contemporary research perspectives
Loken, Barbara
(
contributor
);
Ahluwalia, Rohini
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003885607
Saved in:
7
On the science of branding : an introduction
Loken, Barbara
;
Ahluwalia, Rohini
;
Houston, Michael J.
- In:
Brands and brand management : contemporary research …
,
(pp. 3-8)
.
2010
Persistent link: https://www.econbiz.de/10003941293
Saved in:
8
Leveraging a brand through brand extension : a review of two decades of research
Loken, Barbara
;
Joiner, Christopher
;
Houston, Michael J.
- In:
Brands and brand management : contemporary research …
,
(pp. 11-41)
.
2010
Persistent link: https://www.econbiz.de/10003941296
Saved in:
9
Brands and brand management : contemporary research perspectives
Loken, Barbara
(
contributor
);
Ahluwalia, Rohini
(
contributor
)
-
2010
-
[Repr.]
Persistent link: https://www.econbiz.de/10004950309
Saved in:
10
The effects of brand name suggestiveness on advertising recall
Keller, Kevin Lane
;
Heckler, Susan E.
;
Houston, Michael J.
-
2009
Persistent link: https://www.econbiz.de/10003784851
Saved in:
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