Huang, Wen‐Hsien; Lin, Tzu‐Da - In: Journal of Service Management 22 (2011) 2, pp. 202-216
Purpose – The purpose of this paper is to gain some insight into the effectiveness of different types of tangible compensation strategies for two different types of services: utilitarian and hedonic. Design/methodology/approach – The hypotheses are investigated using a 2×2 between‐subject...