Garg, Nitika; Inman, J. Jeffrey; Mittal, Vikas - In: Journal of Consumer Research 32 (2005) 1, pp. 154-159
We examine the interplay between incidental affect and task-related affect in the context of consumer choice. Specifically, we examine the differential impact of two discrete negative affective states-anger and sadness-vis--vis a neutral affective state. We replicate Luce's (<xref ref-type="bibr" rid="rf13">1998</xref>) finding that...