Purpose: The purpose of this paper is to provide an historical analysis of an important early contribution to the history of marketing thought literature – the six-book series titled The Knack of Selling – which was published in 1913 and intended as an early training course for...

chapter 1 Introduction -- chapter 2 The German Historical School of Economics -- chapter 3 Foundations of marketing thought at the University of Wisconsin -- chapter 4 Foundations of marketing thought at the University of Illinois -- chapter 5 Foundations of marketing thought at the University...

"The study and teaching of marketing as a university subject is widely acknowledged to have originated in America during the early 20th century and to have emerged as an applied branch of economics. This book tells a different story describing the influence of the German historical school on...