Castillo-Villar, Fernando Rey; Cavazos-Arroyo, Judith; … - In: Journal of Consumer Marketing 37 (2020) 4, pp. 353-363
Purpose: The purpose of this study is to focus on analyzing the role of music subcultures in the communication and promotion of conspicuous consumption practices. The object of study is the “altered movement” as the music style of the drug subculture in Mexico. Design/methodology/approach:...