Bronnenberg, Bart J.; Kruger, Michael W.; Mela, Carl F. - In: Marketing Science 27 (2008) 4, pp. 745-748
This paper describes a new data set available to academic researchers (at the following website: http://mktsci.pubs.informs.org. These data are comprised of store sales and consumer panel data for 30 product categories. The store sales data contain 5 years of product sales, pricing, and...