Search Results - person:"Loken, Barbara"

Don't put all your green eggs in one basket : examining environmentally friendly sub-branding strategies

Koo, Jayoung; Loken, Barbara - In: Business ethics, the environment & responsibility 31 (2022) 1, pp. 164-176

Persistent link: https://www.econbiz.de/10012795278

Don’t put all your green eggs in one basket : Examining environmentally friendly sub‐branding strategies

Koo, Jayoung; Loken, Barbara - In: Business Ethics, the Environment & Responsibility 31 (2021) 1, pp. 164-176

Persistent link: https://www.econbiz.de/10012809297

Why Luxury Brand Managers Should Pay Attention to Social Class : Not All Counterfeit Users are Equal

Amaral, Nelson; Loken, Barbara - 2017

Luxury products are among the most commonly seized counterfeit items by the U.S. Customs and Border Protection Agency, and the annual confiscation rate continues to increase. Globally, the total costs associated with these counterfeits are estimated to be in the range of billions of dollars, and...

Persistent link: https://www.econbiz.de/10014118315

Leave or stay? The role of self‐construal on luxury brand attitudes and purchase intentions in response to brand rejection

Liu, Xian; Loken, Barbara; Wang, Liangyan - In: Journal of Consumer Behaviour 20 (2020) 1, pp. 119-131

Persistent link: https://www.econbiz.de/10012406556

The name game : how naming products increases psychological ownership and subsequent consumer evaluations

Stoner, Jennifer L.; Loken, Barbara; Stadler Blank, Ashley - In: Journal of consumer psychology : JCP : the official … 28 (2018) 1, pp. 130-137

Persistent link: https://www.econbiz.de/10011842200

Why luxury brand managers should pay attention to social class : not all counterfeit users are equal

Amaral, Nelson Borges; Loken, Barbara - In: Rutgers business review 2 (2017) 3, pp. 350-356

Persistent link: https://www.econbiz.de/10011887088

Viewing usage of counterfeit luxury goods : social identity and social hierarchy effects on dilution and enhancement of genuine luxury brands

Amaral, Nelson B.; Loken, Barbara - In: Journal of consumer psychology : JCP : the official … 26 (2016) 4, pp. 483-495

Persistent link: https://www.econbiz.de/10011597867

Revisiting gender differences : what we know and what lies ahead

Meyers-Levy, Joan; Loken, Barbara - In: Journal of consumer psychology : JCP : the official … 25 (2015) 1, pp. 129-149

Persistent link: https://www.econbiz.de/10010485540

Brands and brand management : contemporary research perspectives

Loken, Barbara (ed.); Ahluwalia, Rohini (ed.) - 2015

On the science of branding: an introduction / Barbara Loken, Rohini Ahluwalia, and Michael J. Houston -- Leveraging a brand through brand extension: a review of two decades of research / Barbara Loken, Christopher Joiner, and Michael J. Houston -- Brand alliances / Akshay Rao -- Traveling the...

Persistent link: https://www.econbiz.de/10014499433

Corporate sponsorships may hurt nonprofits : understanding their effects on charitable giving

Bennett, Christine M.; Kim, Hakkyun; Loken, Barbara - In: Journal of consumer psychology : JCP : the official … 23 (2013) 3, pp. 288-300

Persistent link: https://www.econbiz.de/10009779771