Madhavaram, Sreedhar; Badrinarayanan, Vishag; Granot, Elad - In: Journal of Business & Industrial Marketing 26 (2011) 7, pp. 532-541
Purpose – This paper aims to attempt to develop an integrative theoretical framework that approaches global industrial marketing from a managerial cognition perspective. Design/methodology/approach – Drawing from the managerial cognition research, business strategy research, and...