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Search: person:"McDonald, Heath"
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Consumer behaviour
30
Konsumentenverhalten
27
Sportmarketing
18
Sports marketing
18
Professional sports
17
Profisport
17
Beziehungsmarketing
13
Relationship marketing
13
Football
12
Fußball
11
Sport
10
Sports
10
Australia
9
Sport organization
8
Sportorganisation
8
Australien
6
Corporate social responsibility
5
Customer satisfaction
5
Marketing
5
Corporate Social Responsibility
4
Kundenzufriedenheit
4
Commitment
3
Dienstleistungsqualität
3
Fans
3
Forecasting model
3
Internet
3
Prognoseverfahren
3
Relationship quality
3
Service quality
3
Sport fans
3
satisfaction
3
season ticket holders
3
sport
3
sporting clubs
3
Brand management
2
Co-creation
2
Consumer behavior
2
Customer integration
2
Customer intentions
2
Customer loyalty
2
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Online availability
All
Undetermined
40
Free
5
Type of publication
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Article
63
Book / Working Paper
3
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Article in journal
33
Aufsatz in Zeitschrift
33
research-article
10
Congress Report
3
Aufsatz im Buch
1
Book section
1
conceptual-paper
1
miscellaneous
1
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Language
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English
56
Undetermined
10
Author
All
McDonald, Heath
65
Leckie, Civilai
13
Funk, Daniel C.
11
Karg, Adam J.
11
Karg, Adam
10
Doyle, Jason P.
7
Shaw, Robin N.
7
Adam, Stewart
6
Lock, Daniel
6
Vocino, Andrea
5
Filo, Kevin
4
Kunkel, Thilo
4
Rayne, Daniel
4
Alexandris, Kostas
2
Li, Elton
2
MacQuilken, Lisa
2
McQuilken, Lisa
2
Nyadzayo, Munyaradzi W.
2
Pervan, Simon
2
Robertson, Nichola
2
Zubcevic-Basic, Nives
2
Alpert, Frank
1
Baker, Bradley J.
1
Birch, Dawn
1
Biscaia, Rui
1
Bridson, Kerrie
1
Bush, Stephen
1
Conduit, Jodie
1
Darbyshire, Penny
1
Doyle, Jason
1
Du, James
1
Du, Wenjie
1
Dunn, Steven
1
Enright, Michael
1
Ewing, Michael
1
Frawley, Stephen
1
Fujak, Hunter
1
Funk, Daniel
1
Inoue, Yuhei
1
Jevons, Colin
1
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Published in...
All
Sport management review
10
Journal of sport management : the official journal of the North American Society of Sport Management
9
International Journal of Sports Marketing and Sponsorship
5
European Sport management quarterly : ESMQ
3
Marketing Intelligence & Planning
3
Sport Management Review
3
European journal of marketing : EJM
2
International journal of hospitality management
2
Journal of business research : JBR
2
Marketing intelligence & planning
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Applied economics
1
Asia Pacific Journal of Marketing and Logistics
1
Asia Pacific journal of marketing and logistics
1
European Journal of Marketing
1
Fundamentals of marketing research ; Vol. 2
1
International Journal of Retail & Distribution Management
1
International journal of retail & distribution management
1
Journal of Business & Industrial Marketing
1
Journal of Consumer Behaviour
1
Journal of Product & Brand Management
1
Journal of Services Marketing
1
Journal of consumer behaviour : an international research review
1
Journal of global marketing
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of service management
1
The journal of services marketing
1
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Source
All
ECONIS (ZBW)
37
Other ZBW resources
15
OLC EcoSci
8
BASE
3
RePEc
3
Showing
1
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10
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66
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date (oldest first)
1
Understanding approaches to social partnerships : investigating target audience reactions and non-profit managers' business practice : a mixed-methods study
Rayne, Daniel
;
Pervan, Simon
;
McDonald, Heath
;
Leckie, …
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
1/2
,
pp. 45-71
Persistent link: https://www.econbiz.de/10014549717
Saved in:
2
Understanding consumer behaviour in evolving subscription markets : lessons from sports season tickets research
McDonald, Heath
;
Dunn, Steven
;
Schreyer, Dominik
; …
- In:
Journal of service management
35
(
2024
)
1
,
pp. 89-107
Persistent link: https://www.econbiz.de/10014456582
Saved in:
3
Customer engagement in sport : an updated review and research agenda
McDonald, Heath
;
Biscaia, Rui
;
Yoshida, Masayuki
; …
- In:
Journal of sport management : the official journal of …
36
(
2022
)
3
,
pp. 289-304
Persistent link: https://www.econbiz.de/10013255823
Saved in:
4
Predicting individual event attendance with machine learning : a "step-forward" approach
Nguyen, Jeremy K.
;
Karg, Adam
;
Valadkhani, Abbas
; …
- In:
Applied economics
54
(
2022
)
27
,
pp. 3138-3153
Persistent link: https://www.econbiz.de/10013171194
Saved in:
5
Sport consumer behaviour : marketing strategies
Funk, Daniel C.
;
Alexandris, Kostas
;
McDonald, Heath
-
2022
-
Second edition
Persistent link: https://www.econbiz.de/10014022574
Saved in:
6
The utility of a single-item self-perception fandom measure for sport consumer segmentation and predicting behavior
Kunkel, Thilo
;
Karg, Adam
;
McDonald, Heath
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
2
,
pp. 141-156
Persistent link: https://www.econbiz.de/10013346958
Saved in:
7
Predicting season ticket holder retention using rich behavioral data
Karg, Adam
;
Tamaddoni, Ali
;
McDonald, Heath
;
Ewing, Michael
- In:
Journal of sport management : the official journal of …
35
(
2021
)
5
,
pp. 426-439
Persistent link: https://www.econbiz.de/10012651050
Saved in:
8
Understanding season ticket holder attendance decisions
Karg, Adam
;
Nguyen, Jeremy
;
McDonald, Heath
- In:
Journal of sport management : the official journal of …
35
(
2021
)
3
,
pp. 239-253
Persistent link: https://www.econbiz.de/10012658719
Saved in:
9
Examining corporate social responsibility awareness : An unaided recall measure
Rayne, Daniel
;
Pervan, Simon
;
McDonald, Heath
;
Leckie, …
- In:
Journal of Consumer Behaviour
20
(
2021
)
5
,
pp. 1129-1139
Persistent link: https://www.econbiz.de/10012535046
Saved in:
10
Productive partnerships? : driving consumer awareness to action in CSR partnerships
Rayne, Daniel
;
Leckie, Civilai
;
McDonald, Heath
- In:
Journal of business research : JBR
118
(
2020
),
pp. 49-57
Persistent link: https://www.econbiz.de/10012287587
Saved in:
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