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Search: person:"Merrilees, Bill"
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Brand management
38
Markenführung
35
Australia
22
Consumer behaviour
21
Australien
15
Konsumentenverhalten
14
Brand image
13
Markenimage
13
Retailing
13
Brand
10
Brands
10
Franchising
10
Markenartikel
10
Einzelhandel
9
Marketing management
9
Relationship marketing
9
Beziehungsmarketing
7
Brand architecture
7
Markenarchitektur
7
Marketingmanagement
7
Retail trade
7
Globalization
6
Innovation
6
Brand extension
5
Corporate branding
5
Electronic commerce
5
Firm performance
5
Führungsstil
5
Globalisierung
5
Leadership style
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Markentransfer
5
Marketing strategy
5
Unternehmenserfolg
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Brand engagement
4
Brand equity
4
Brand orientation
4
Branding
4
Canada
4
City marketing
4
Corporate reputation
4
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Undetermined
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Article
198
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5
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Article in journal
63
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research-article
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7
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conceptual-paper
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case-report
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Language
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English
126
Undetermined
75
German
2
Author
All
Merrilees, Bill
202
Miller, Dale
64
Herington, Carmel
21
Dwivedi, Abhishek
13
Frazer, Lorelle
13
Wong, Ho Yin
13
Dennis, Charles
12
McKenzie, Brent
9
Baumgarth, Carsten
7
Buil, Isabel
7
Urde, Mats
7
Fenech, Tino
6
Jayawardhena, Chanaka
6
Fam, Kim Shyan
5
Roberts, Jane
5
Yakimova, Raisa
5
Cooper, Holly
4
De Chernatony, Leslie
4
France, Cassandra
4
Jevons, Colin
4
Tiessen, James H.
4
Wilkins, Hugh
4
Wright, Len Tiu
4
Wright, Owen
4
Birch, Dawn
3
Getz, Don
3
Guest, Duncan
3
Jozsa, Laszlo
3
Li, Yongqiang
3
O'Brien, Danny
3
Richard, James E.
3
Sit, Jason
3
Wallace, Elaine
3
Yin Wong, Ho
3
de Chernatony, Leslie
3
Bang, Nguyen
2
Bentley, Rohan
2
Bodey, Kelli
2
Cameron, Ross
2
Krisjanous, Jayne
2
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Published in...
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Journal of business research : JBR
22
European Journal of Marketing
13
The journal of brand management : an international journal
13
International journal of retail & distribution management
10
Journal of Business Research
9
Journal of Product & Brand Management
7
European journal of marketing : EJM
6
International Journal of Retail & Distribution Management
6
Marketing Intelligence & Planning
6
Journal of marketing management : MM
5
Journal of strategic marketing
5
Asia Pacific journal of marketing and logistics
4
Marketing intelligence & planning
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
International Marketing Review
3
International marketing review
3
Journal of Business & Industrial Marketing
3
Journal of hospitality marketing & management
3
Journal of marketing channels : ... distribution systems, strategy, and management
3
Qualitative market research : an international journal
3
The journal of product & brand management
3
Asia Pacific Journal of Marketing and Logistics
2
Australasian marketing journal
2
Baltic journal of management
2
International journal of business and emerging markets : IJBEM
2
International journal of trade and global markets
2
Journal for international business and entrepreneurship development
2
Journal of East-West business
2
Journal of retailing and consumer services
2
Journal of vacation marketing : an international journal
2
Psychology & marketing
2
Qualitative Market Research: An International Journal
2
The journal of business & industrial marketing
2
The journal of consumer marketing
2
The service industries journal
2
Asia-Pacific Journal of Business Administration
1
Asia-Pacific journal of business administration
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Australian quarterly : AQ
1
Baltic Journal of Management
1
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Source
All
ECONIS (ZBW)
75
OLC EcoSci
65
Other ZBW resources
48
RePEc
11
BASE
3
USB Cologne (EcoSocSci)
1
Showing
41
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50
of
203
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41
Internal branding : franchisor leadership as a critical determinant
Merrilees, Bill
;
Frazer, Lorelle
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 158-164
Persistent link: https://www.econbiz.de/10009715060
Saved in:
42
Introduction : thought leadership in brand management
Merrilees, Bill
;
Wallace, Elaine
;
Buil, Isabel
;
De …
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 145-147
Persistent link: https://www.econbiz.de/10009715065
Saved in:
43
City branding : a facilitating framework for stressed satellite cities
Merrilees, Bill
;
Miller, Dale
;
Herington, Carmel
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 37-44
Persistent link: https://www.econbiz.de/10009720391
Saved in:
44
Brand orientation and market orientation : from alternatives to synergy
Urde, Mats
;
Baumgarth, Carsten
;
Merrilees, Bill
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 13-20
Persistent link: https://www.econbiz.de/10009720407
Saved in:
45
Introduction: Thought leadership in brand management
Jevons, Colin
;
Buil, Isabel
;
Merrilees, Bill
;
De …
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10009720412
Saved in:
46
Special section: Thought leadership in brand management
Jevons, Colin
(
contributor
);
Buil, Isabel
(
contributor
); …
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 1-122
Persistent link: https://www.econbiz.de/10009720415
Saved in:
47
Linking retailer corporate brand and environmental sustainability practices
Miller, Dale
;
Merrilees, Bill
- In:
The journal of product & brand management
22
(
2013
)
7
,
pp. 437-443
Persistent link: https://www.econbiz.de/10010224837
Saved in:
48
Developing an integrative model of internal and external marketing
Ferdous, Ahmed Shahriar
;
Herington, Carmel
;
Merrilees, Bill
- In:
Journal of strategic marketing
21
(
2013
)
7
,
pp. 637-649
Persistent link: https://www.econbiz.de/10010233689
Saved in:
49
Brand orientation : past, present, and future
Baumgarth, Carsten
;
Merrilees, Bill
;
Urde, Mats
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 973-980
Persistent link: https://www.econbiz.de/10010194424
Saved in:
50
Revisiting the complexities of corporate branding : issues, paradoxes, solutions
Jones, Richard
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
20
(
2012/13
)
7
,
pp. 571-589
Persistent link: https://www.econbiz.de/10009785368
Saved in:
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