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Search: person:"Minor, Michael S"
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Consumer behaviour
17
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13
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8
Internationales Marketing
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Multinationales Unternehmen
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Transnational corporation
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English
49
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18
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Minor, Michael
32
Minor, Michael S.
32
Hernandez, Monica D.
17
Wang, Yong Jian
12
Oyedele, Adesegun
9
Ball, Donald A.
6
Geringer, John Michael
6
Kalliny, Morris
5
Wei, Jie
5
McNett, Jeanne M.
4
Bartley, Douglas L.
3
Fraering, Martin
3
Ghanem, Salma
3
Hong, Soonkwan
3
McCulloch, Wendell H.
3
Minor, Michael S
3
Brewerton, F.J.
2
Dagher, Grace
2
Frantz, Paul L.
2
Hausman, Angela
2
Hernandez, Monica D
2
Saran, Anshu
2
Wagner, Tillmann
2
Wu, Wann-Yih
2
Andriopoulos, Constantine
1
Chapa, Sindy
1
Cruthirds, Kevin W.
1
De los Santos, Gilberto
1
Felix, Reto
1
Fraering, J. Martin
1
Hartley, Douglas L.
1
Hossain, Tofazzal
1
Jian Wang, Yong
1
Li, Yuanqing
1
Liu, Qian
1
Malzer, Kai
1
Mansumitrchai, Somkiat
1
Nasif, Nese
1
Patrick, J. Michael
1
Pham, Huan
1
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International marketing review
4
Cross Cultural Management: An International Journal
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
The journal of services marketing
3
European journal of marketing : EJM
2
International Marketing Review
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of technology marketing : IJTMkt
2
Journal of Research in Interactive Marketing
2
Journal of advertising research
2
Journal of business research : JBR
2
Journal of retailing
2
Psychology & marketing
2
Qualitative market research : an international journal
2
Advertising, promotion, and new media
1
Asian survey : a bimonthly review of contemporary Asian affairs
1
Competitiveness Review: An International Business Journal
1
Emerging Markets Journal : EMAJ
1
European Journal of Marketing
1
International Business Review
1
International Journal of Bank Marketing
1
International Journal of Commerce and Management
1
International business review : the official journal of the European International Business Academy
1
Journal of Business Research
1
Journal of Consumer Marketing
1
Journal of International Business Studies
1
Journal of Product & Brand Management
1
Journal of Services Marketing
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer behaviour : an international research review
1
Journal of customer behaviour
1
Journal of international business studies : JIBS ; a publication of the Academy of International Business and the Western Business School
1
Journal of professional services marketing
1
Journal of promotion management : JPM
1
Operations research, Management science : OR MS ; the international literature digest
1
Qualitative Market Research: An International Journal
1
The challenge of the new age
1
The international review of retail, distribution and consumer research
1
The journal of brand management : an international journal
1
The journal of consumer marketing
1
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ECONIS (ZBW)
33
OLC EcoSci
16
Other ZBW resources
15
RePEc
3
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67
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1
The brand relationship of cult-like following : developing scales of measurement in Apple and Catholic devotees
Wu, Yi-Chia
;
Minor, Michael
- In:
Emerging Markets Journal : EMAJ
9
(
2019
)
2
,
pp. 27-36
Persistent link: https://www.econbiz.de/10012266305
Saved in:
2
Consumer resilience and consumer attitude towards traumatic events
Rew, Dongjun
;
Minor, Michael
- In:
Journal of customer behaviour
17
(
2018
)
4
,
pp. 319-334
Persistent link: https://www.econbiz.de/10012050911
Saved in:
3
The influence of perceived strength of brand origin on willingness to pay more for luxury goods
Siew, Shir-Way
;
Minor, Michael
;
Felix, Reto
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 591-605
Persistent link: https://www.econbiz.de/10011962816
Saved in:
4
Escaping the corner of death? : an eye-tracking study of reading direction influence on attention and memory
Hernandez, Monica D.
;
Wang, Yong Jian
;
Sheng, Hong
; …
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10011616082
Saved in:
5
Desire for Visual Aesthetics (DVA) in the store environment : concept and measurement
Saran, Anshu
;
Kalliny, Morris
;
Minor, Michael
- In:
Journal of promotion management : JPM
23
(
2017
)
1
,
pp. 45-61
Persistent link: https://www.econbiz.de/10011729459
Saved in:
6
Uncovering emotions and insights evoked by paper currency
Hernandez, Monica D.
;
Nasif, Nese
;
Malzer, Kai
;
Minor, …
- In:
The international review of retail, distribution and …
27
(
2017
)
4
,
pp. 424-433
Persistent link: https://www.econbiz.de/10011772422
Saved in:
7
The buying impulse and perceptions of the physical self
Pham, Ngoc
;
Minor, Michael
;
Li, Yuanqing
;
Pham, Huan
; …
- In:
Theoretical economics letters
7
(
2017
)
7
,
pp. 1899-1924
Persistent link: https://www.econbiz.de/10011785559
Saved in:
8
International business
Geringer, John Michael
;
McNett, Jeanne M.
;
Minor, Michael
; …
-
2016
-
1st edition
Persistent link: https://www.econbiz.de/10011422352
Saved in:
9
False recall of brands in advergames : a cross-country comparison
Hernandez, Monica D.
;
Minor, Michael
- In:
Journal of research in interactive marketing : …
9
(
2015
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011297936
Saved in:
10
Brand recall in the advergaming environment : a cross-country comparison
Hernandez, Monica D.
;
Minor, Michael
;
Suh, Jaebeom
; …
- In:
Advertising, promotion, and new media
,
(pp. 298-319)
.
2015
Persistent link: https://www.econbiz.de/10011708756
Saved in:
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