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Search: person:"Morgan, Felicia N."
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Morgan, Felicia N.
11
Steward, Michelle D.
5
Kumar, Ajith
3
Ostrom, Amy L.
3
Bitner, Mary Jo
2
Brown McCabe, Deborah
2
Howley, Michael J.
2
McCabe, Deborah Brown
2
McCabe, Jim
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Allman, Helena F.
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Crosby, Lawrence A
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Crosby, Lawrence A.
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Fenik, Anton P.
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Hewett, Kelly
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Iacobucci, Dawn
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Morgan, Felicia N
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California management review
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Kellogg on branding : the marketing faculty of the Kellogg School of Management
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ECONIS (ZBW)
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Credible effects : the impact of disclosure of material connections within online product reviews
Steward, Michelle D.
;
Burns, Alvin C.
;
Morgan, Felicia N.
; …
- In:
Journal of public policy & marketing
39
(
2020
)
3
,
pp. 353-368
Persistent link: https://www.econbiz.de/10012534313
Saved in:
2
Delivering a superior customer experience in solutions delivery processes : seven factors for success
Kumar, Ajith
;
Steward, Michelle D.
;
Morgan, Felicia N.
- In:
Business horizons
61
(
2018
)
5
,
pp. 775-782
Persistent link: https://www.econbiz.de/10011922259
Saved in:
3
Brand image evaluations : the interactive roles of country of manufacture, brand concept, and vertical line extension type
Allman, Helena F.
;
Fenik, Anton P.
;
Hewett, Kelly
; …
- In:
Journal of international marketing
24
(
2016
)
2
,
pp. 40-61
Persistent link: https://www.econbiz.de/10011500436
Saved in:
4
Learning why we buy : an experiential project for the consumer behavior course
Morgan, Felicia N.
;
Brown McCabe, Deborah
- In:
Journal of marketing education : JME
34
(
2012
)
2
,
pp. 140-155
Persistent link: https://www.econbiz.de/10009582115
Saved in:
5
Learning Why We Buy: An Experiential Project for the Consumer Behavior Course
Morgan, Felicia N.
;
McCabe, Deborah Brown
- In:
Journal of marketing education : JME
34
(
2012
)
2
,
pp. 140-156
Persistent link: https://www.econbiz.de/10010002006
Saved in:
6
Exploring cross-national differences in organizational buyers' normative expectations of supplier performance
Steward, Michelle D.
;
Morgan, Felicia N.
;
Crosby, …
- In:
Journal of international marketing
18
(
2010
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10003960811
Saved in:
7
The influence of different types of cues-to-action on vaccination behavior : an exploratory study
Morgan, Felicia N.
;
Brown McCabe, Deborah
;
Howley, …
- In:
Journal of marketing theory and practice
18
(
2010
)
2
,
pp. 191-208
Persistent link: https://www.econbiz.de/10003962443
Saved in:
8
Exploring Cross-National Differences in Organizational Buyers' Normative Expectations of Supplier Performance
Steward, Michelle D
;
Morgan, Felicia N
;
Crosby, Lawrence A
- In:
Journal of international marketing
18
(
2010
)
1
,
pp. 23-41
Persistent link: https://www.econbiz.de/10008380344
Saved in:
9
The influence of different types of cues-to-action on vaccination behavior : an exploratory study
Morgan, Felicia N.
;
McCabe, Deborah Brown
;
Howley, …
- In:
Journal of marketing theory and practice
18
(
2010
)
2
,
pp. 191-208
Persistent link: https://www.econbiz.de/10009884942
Saved in:
10
Service blueprinting: a practical technique for service innovation
Bitner, Mary Jo
;
Ostrom, Amy L.
;
Morgan, Felicia N.
- In:
California management review
50
(
2007/08
)
3
,
pp. 66-94
Persistent link: https://www.econbiz.de/10003733784
Saved in:
1
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