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Search: person:"Mrad, Mona"
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Consumer behaviour
11
Konsumentenverhalten
11
Brand management
8
Markenführung
8
Luxury goods
5
Luxusgüter
5
Brand
4
Brand addiction
4
Brand image
4
Markenartikel
4
Markenimage
4
Addiction
3
Beziehungsmarketing
3
Fashion
3
Mode
3
Relationship marketing
3
Social Web
3
Social web
3
Sucht
3
Addictive behaviour
2
Consumer-brand relationships
2
Consumer–brand relationship
2
Internet marketing
2
Market research
2
Marktforschung
2
Measurement
2
Measurement scale
2
Messung
2
Online-Marketing
2
Social media
2
AI
1
Addictive consumption
1
B-to-B-Marketing
1
Bourdieu
1
Brand hate
1
Business-to-business marketing
1
CGI
1
Co-branding
1
Comorbidity
1
Compulsive buying
1
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14
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1
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Article
15
Book / Working Paper
1
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13
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13
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1
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1
research-article
1
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English
16
Author
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Mrad, Mona
16
Cui, Charles Chi
5
Akrout, Houcine
2
Farah, Maya F.
2
Solomon, Michael R.
2
Tóth, Zsófia
2
Christodoulides, George
1
El Khansa, Zeinab
1
Farah, Maya
1
Haddad, Stephanie
1
Hogg, Margaret K.
1
Itani, Omar S.
1
Karimi, Sahar
1
Liu, Martin J.
1
Luo, Jun
1
Majdalani, Joelle
1
Mehdi, Nour
1
Nasr, Lina Issam
1
Nieroda, Marzena E.
1
Ramadan, Zahy
1
Ramadan, Zahy B.
1
Woodside, Arch G.
1
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Journal of business research : JBR
4
European Journal of Marketing
1
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of retailing and consumer services
1
Marketing intelligence & planning
1
Psychology & marketing
1
Qualitative Market Research: An International Journal
1
Qualitative market research : an international journal
1
Technology analysis & strategic management
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
14
Other ZBW resources
2
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1
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16
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1
Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
Saved in:
2
Measuring brand hate in a cross-cultural context : Emic and Etic scale development and validation
Akrout, Houcine
;
Mrad, Mona
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013468640
Saved in:
3
Fashion & luxury marketing
Solomon, Michael R.
;
Mrad, Mona
-
2022
Persistent link: https://www.econbiz.de/10013202999
Saved in:
4
B2B eWOM on Alibaba : signaling through online reviews in platform-based social exchange
Tóth, Zsófia
;
Mrad, Mona
;
Itani, Omar S.
;
Luo, Jun
; …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 226-240
Persistent link: https://www.econbiz.de/10013326941
Saved in:
5
Elite luxury experiences : customer and managerial perspectives
Mrad, Mona
;
Karimi, Sahar
;
Tóth, Zsófia
; …
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1339-1368
Persistent link: https://www.econbiz.de/10013466530
Saved in:
6
Computer-generated influencers : the rise of digital personalities
Mrad, Mona
;
Ramadan, Zahy
;
Nasr, Lina Issam
- In:
Marketing intelligence & planning
40
(
2022
)
5
,
pp. 589-603
Persistent link: https://www.econbiz.de/10013393501
Saved in:
7
WhatsApp communication service : a controversial tool for luxury brands
Mrad, Mona
;
Farah, Maya
;
Mehdi, Nour
- In:
Qualitative market research : an international journal
25
(
2022
)
3
,
pp. 337-360
Persistent link: https://www.econbiz.de/10013380468
Saved in:
8
Comorbidity of compulsive buying and brand addiction : An examination of two types of addictive consumption
Mrad, Mona
;
Cui, Charles Chi
- In:
Journal of business research : JBR
113
(
2020
),
pp. 399-408
Persistent link: https://www.econbiz.de/10012230512
Saved in:
9
Brand addiction in the contexts of luxury and fast-fashion brands
Mrad, Mona
;
Majdalani, Joelle
;
Cui, Charles Chi
;
El …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012268863
Saved in:
10
From Karl Lagerfeld to Erdem : a series of collaborations between designer luxury brands and fast-fashion brands
Mrad, Mona
;
Farah, Maya F.
;
Haddad, Stephanie
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 567-582
Persistent link: https://www.econbiz.de/10012060166
Saved in:
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