Search Results - person:"Narayanan, A. G. V."

Store choice : understanding the shoppers' preference in selcting an apparel multi-brand outlet

Kumar, M. Rupesh; Narayanan, A. G. V. - In: The IUP journal of marketing management : IJMM 15 (2016) 1, pp. 36-48

Persistent link: https://www.econbiz.de/10011536355

Store Choice : Understanding the Shoppers’ Preference in Selecting an Apparel Multi-Brand Outlet

Kumar, M. Rupesh - 2016

This study aims to find out the factors influencing the shoppers' preference in selecting a Multi-Brand Outlet (MBO). Then, it aims to determine the factors influencing shoppers' decision in selecting one category from the three retail categories considered in this study such as staying with the...

Persistent link: https://www.econbiz.de/10012986049

An empirical study on the influence of clearance sales shopping characteristics on store satisfaction and loyalty

Hemalatha, M.; Narayanan, A. G. V.; Sridevi, P.; … - In: International journal of Indian culture and business … 6 (2013) 2, pp. 207-226

Persistent link: https://www.econbiz.de/10009741353

An empirical study on the influence of clearance sales shopping characteristics on store satisfaction and loyalty

Hemalatha, M.; Narayanan, A. G. V.; Sridevi, P.; … - In: International journal of Indian culture and business … 6 (2013) 2, pp. 207-226

Persistent link: https://www.econbiz.de/10010117398

Modelling clearance sales shopping behaviour

Hemalatha, M.; Sivakumar, V. J.; Narayanan, A. G. V. - In: International journal of business innovation and research 4 (2010) 5, pp. 451-474

Persistent link: https://www.econbiz.de/10008798779

Modelling clearance sales shopping behaviour

Hemalatha, M.; Sivakumar, V. J.; Narayanan, A. G. V. - In: International journal of business innovation and research 4 (2010) 5, pp. 451-474

Persistent link: https://www.econbiz.de/10009883486