Grewal, Dhruv; Roggeveen, Anne; Nordfält, Jens - In: Journal of Product & Brand Management 23 (2014) 6, pp. 397-400
Purpose – This editorial aims to discuss how the modern world is causing pricing practices of both retailers and consumers to evolve. The contributions of seven papers included in this special issue have been highlighted. Design/methodology/approach – The purpose is to explore how different...