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Search: person:"Olivieri, Mirko"
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Olivieri, Mirko
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Corsaro, Daniela
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Hu, Lala
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Mazza, Rocco
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Italian journal of marketing : ITJM
2
The journal of business & industrial marketing
2
Online reputation management in destination and hospitality : what we know, what we need to know
1
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ECONIS (ZBW)
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A text mining approach for CSR communication : an explorative analysis of energy firms on Twitter in the post-pandemic era
Mazza, Rocco
;
Zavarrone, Emma
;
Olivieri, Mirko
; …
- In:
Italian journal of marketing : ITJM
2022
(
2022
)
3
,
pp. 317-340
Persistent link: https://www.econbiz.de/10013461643
Saved in:
2
The acceleration of digital communications in the durable goods industry : a study on white goods firms after COVID-19
Hu, Lala
;
Olivieri, Mirko
- In:
The journal of business & industrial marketing
38
(
2023
)
7
,
pp. 1465-1478
Persistent link: https://www.econbiz.de/10014314132
Saved in:
3
Dynamically adapting to the new normal : unpacking SMEs' adoption of social media during COVID-19 outbreaks
Hu, Lala
;
Olivieri, Mirko
;
Rialti, Riccardo
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1675-1688
Persistent link: https://www.econbiz.de/10014314200
Saved in:
4
How have travelers' needs evolved because of the COVID-19 pandemic? : corporate reputation building in tourism industry on digital platforms
Olivieri, Mirko
;
Colleoni, Elanor
;
Bonaccorso, Giuseppe
- In:
Online reputation management in destination and …
,
(pp. 51-71)
.
2023
Persistent link: https://www.econbiz.de/10014284881
Saved in:
5
Sales and marketing automation in the post-Covid-19 scenario : value drivers in B2B relationships
Corsaro, Daniela
;
Maggioni, Isabella
;
Olivieri, Mirko
- In:
Italian journal of marketing : ITJM
2021
(
2021
)
4
,
pp. 371-392
Persistent link: https://www.econbiz.de/10012662359
Saved in:
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