Poulis, Athanasios; Panigyrakis, George; Panos … - In: Marketing Intelligence & Planning 31 (2013) 6, pp. 654-673
Purpose – The purpose of this paper is twofold. First, the paper seeks to identify whether the role of product manager in UK and in France differs and second, the paper models the relationship between brand managers’ role, role stressors, job satisfaction, job commitment and propensity to...