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Search: person:"Pieters, R."
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Consumer behaviour
27
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27
Theorie
13
Theory
13
Brand management
8
Markenführung
8
Perception
8
Wahrnehmung
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Brand
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Experiment
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Emotion
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Bayes-Statistik
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Bayesian inference
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Bibliometrics
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Bibliometrie
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Cognition
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Imitation strategy
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Print advertising
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Produktpiraterie
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USA
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United States
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Welt
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advertising
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Article
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English
53
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Author
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Pieters, Rik
53
Pieters, R.
30
Wedel, Michel
18
Zeelenberg, M.
8
Zeelenberg, Marcel
8
Baumgartner, Hans
7
Verhallen, T.M.M.
7
Pieters, R.G.M.
5
Horen, Femke van
4
Baumgartner, H.
3
Bijmolt, T.H.A.
3
Lans, Ralf van der
3
Roest, H.C.A.
3
Wedel, M.
3
Hartog, M.
2
Jong, Martijn G. de
2
Louro, M.J.S.
2
Rosbergen, E.
2
Weijters, Bert
2
Zhang, Jie
2
Allen, D.
1
Aribarg, Anocha
1
Bagozzi, R.
1
Bagozzi, Richard P.
1
Batra, Rajeev
1
Bigné Alcañiz, J. Enrique
1
Bijmolt, Tammo H. A.
1
Bosmans, Anick
1
Botschen, Günther
1
Bougie, J.R.G.
1
Coelho do Vale, Rita
1
Dam, E.
1
Eimers, M.Y.
1
Eimers, Y.M.
1
Elsen, Millie
1
Erdem, Tulin
1
Erdem, Tülin
1
Everett, P.B.
1
Fidrmucova, J.
1
Fox, Jean-Paul
1
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Tilburg University, School of Economics and Management
29
Center for Economic Research <Tilburg>
1
SOM Research Institute, Faculteit Economie en Bedrijfskunde
1
Visual Marketing Conference <2005, Ann Arbor, Mich.>
1
Published in...
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Other publications TiSEM
28
Journal of marketing research : JMR
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Discussion paper / Center for Economic Research, Tilburg University
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Journal of marketing research
3
Journal of business research : JBR
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Tijdschrift voor marketing : maandblad van het Nederlands Instituut voor Marketing
2
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
2
Advances in services marketing
1
Groningen State, Institute of Economic Research-
1
Handbook of consumer psychology
1
Human resources abstracts : an international information service
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of economic literature
1
Journal of marketing
1
Journal of the Academy of Marketing Science
1
Journal of the American Statistical Association : JASA
1
Kyklos : international review for social sciences
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing and consumer psychology series
1
Psychology & marketing
1
Research Memorandum / Tilburg University, School of Economics and Management
1
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
1
The Sage handbook of advertising
1
The why of consumption : contemporary perspectives on consumer motives, goals and desires
1
Working paper / European Institute for Advanced Studies in Management
1
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ECONIS (ZBW)
53
RePEc
30
OLC EcoSci
5
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61
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70
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88
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61
Consumer memory for television advertising : A field study of duration, serial position and competition effects
Pieters, R.
;
Bijmolt, T.H.A.
-
Tilburg University, School of Economics and Management
-
1997
Persistent link: https://www.econbiz.de/10011088504
Saved in:
62
Visual attention to advertising : A segment-level analysis
Rosbergen, E.
;
Pieters, R.
;
Wedel, M.
-
Tilburg University, School of Economics and Management
-
1997
Persistent link: https://www.econbiz.de/10011088647
Saved in:
63
Visual attention to advertising : The impact of motivation and repetition
Pieters, R.
;
Rosbergen, E.
;
Hartog, M.
-
Tilburg University, School of Economics and Management
-
1996
Persistent link: https://www.econbiz.de/10011088176
Saved in:
64
Product evaluation as a function of consumer type and usage situation
Eimers, M.Y.
;
Pieters, R.
;
Verhallen, T.M.M.
-
Tilburg University, School of Economics and Management
-
1996
Persistent link: https://www.econbiz.de/10011088576
Saved in:
65
Ad-Evoked Feelings : Structure and Impact on Aad and Recall
Pieters, R.
;
de Klerk-Warmerdam, M.
-
Tilburg University, School of Economics and Management
-
1996
Persistent link: https://www.econbiz.de/10011089548
Saved in:
66
Assimilation processes in service satisfaction formation
Pieters, R.
;
Koelemeyer, K.
;
Roest, H.C.A.
-
Tilburg University, School of Economics and Management
-
1995
Persistent link: https://www.econbiz.de/10011090137
Saved in:
67
The role of emotions in goal-directed behaviour
Bagozzi, Richard P.
;
Baumgartner, Hans
;
Pieters, Rik
; …
- In:
The why of consumption : contemporary perspectives on …
,
(pp. 36-58)
.
2005
Persistent link: https://www.econbiz.de/10003932973
Saved in:
68
The effect of duration, serialposition and competitive clutter on consumer memory for television advertising : An extension and a test of generalizability
Pieters, R.G.M.
;
Bijmolt, T.H.A.
-
Tilburg University, School of Economics and Management
-
1994
Persistent link: https://www.econbiz.de/10011087215
Saved in:
69
Product evaluation as a function of consumer type and usage situation
Eimers, Y.M.
;
Pieters, R.G.M.
;
Verhallen, T.M.M.
-
Tilburg University, School of Economics and Management
-
1994
Persistent link: https://www.econbiz.de/10011087849
Saved in:
70
Who talks to whom? Intra- and interdisciplinary communication of economics journals
Pieters, Rik
;
Baumgartner, Hans
- In:
Journal of economic literature
40
(
2002
)
2
,
pp. 483-509
Persistent link: https://www.econbiz.de/10001688036
Saved in:
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