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Search: person:"Pieters, R."
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Consumer behaviour
27
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27
Theorie
13
Theory
13
Brand management
8
Markenführung
8
Perception
8
Wahrnehmung
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Brand image
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Emotion
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Bayes-Statistik
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Bayesian inference
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Bibliometrics
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Bibliometrie
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Cognition
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Imitation strategy
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Imitationsstrategie
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Print advertising
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USA
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United States
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Welt
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advertising
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33
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Article
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38
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English
53
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35
Author
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Pieters, Rik
53
Pieters, R.
30
Wedel, Michel
18
Zeelenberg, M.
8
Zeelenberg, Marcel
8
Baumgartner, Hans
7
Verhallen, T.M.M.
7
Pieters, R.G.M.
5
Horen, Femke van
4
Baumgartner, H.
3
Bijmolt, T.H.A.
3
Lans, Ralf van der
3
Roest, H.C.A.
3
Wedel, M.
3
Hartog, M.
2
Jong, Martijn G. de
2
Louro, M.J.S.
2
Rosbergen, E.
2
Weijters, Bert
2
Zhang, Jie
2
Allen, D.
1
Aribarg, Anocha
1
Bagozzi, R.
1
Bagozzi, Richard P.
1
Batra, Rajeev
1
Bigné Alcañiz, J. Enrique
1
Bijmolt, Tammo H. A.
1
Bosmans, Anick
1
Botschen, Günther
1
Bougie, J.R.G.
1
Coelho do Vale, Rita
1
Dam, E.
1
Eimers, M.Y.
1
Eimers, Y.M.
1
Elsen, Millie
1
Erdem, Tulin
1
Erdem, Tülin
1
Everett, P.B.
1
Fidrmucova, J.
1
Fox, Jean-Paul
1
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Tilburg University, School of Economics and Management
29
Center for Economic Research <Tilburg>
1
SOM Research Institute, Faculteit Economie en Bedrijfskunde
1
Visual Marketing Conference <2005, Ann Arbor, Mich.>
1
Published in...
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Other publications TiSEM
28
Journal of marketing research : JMR
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Discussion paper / Center for Economic Research, Tilburg University
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Journal of marketing research
3
Journal of business research : JBR
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Tijdschrift voor marketing : maandblad van het Nederlands Instituut voor Marketing
2
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
2
Advances in services marketing
1
Groningen State, Institute of Economic Research-
1
Handbook of consumer psychology
1
Human resources abstracts : an international information service
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of economic literature
1
Journal of marketing
1
Journal of the Academy of Marketing Science
1
Journal of the American Statistical Association : JASA
1
Kyklos : international review for social sciences
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing and consumer psychology series
1
Psychology & marketing
1
Research Memorandum / Tilburg University, School of Economics and Management
1
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
1
The Sage handbook of advertising
1
The why of consumption : contemporary perspectives on consumer motives, goals and desires
1
Working paper / European Institute for Advanced Studies in Management
1
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ECONIS (ZBW)
53
RePEc
30
OLC EcoSci
5
Showing
1
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10
of
88
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1
Materialism and life satisfaction relations between and within people over time : results of a three-wave longitudinal study
Jaspers, Esther D. T.
;
Pandelaere, Mario
;
Pieters, Rik
; …
- In:
Journal of consumer psychology : JCP ; the official …
33
(
2023
)
3
,
pp. 591-601
Persistent link: https://www.econbiz.de/10014329137
Saved in:
2
Six methods for latent moderation analysis in marketing research : a comparison and guidelines
Pieters, Constant
;
Pieters, Rik
;
Lemmens, Aurélie
- In:
Journal of marketing research
59
(
2022
)
5
,
pp. 941-962
Persistent link: https://www.econbiz.de/10013389255
Saved in:
3
Online advertising suppresses visual competition during planned purchases
Lans, Ralf van der
;
Pieters, Rik
;
Wedel, Michel
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
3
,
pp. 374-393
Persistent link: https://www.econbiz.de/10012654909
Saved in:
4
Attention trajectories capture utility accumulation and predict brand choice
Martinovici, Ana
;
Pieters, Rik
;
Erdem, Tülin
- In:
Journal of marketing research
60
(
2023
)
4
,
pp. 625-645
Persistent link: https://www.econbiz.de/10014322137
Saved in:
5
The biasing effect of common method variance : some clarifications
Baumgartner, Hans
;
Weijters, Bert
;
Pieters, Rik
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 221-235
Persistent link: https://www.econbiz.de/10012434103
Saved in:
6
Heads up : head movements during ad exposure respond to consumer goals and predict brand memory
Pieters, Rik
;
Wedel, Michel
- In:
Journal of business research : JBR
111
(
2020
),
pp. 281-289
Persistent link: https://www.econbiz.de/10012237814
Saved in:
7
Climbing out of an economic crisis : a cycle of consumer sentiment and personal stress
Giesen, Roxanne I. van
;
Pieters, Rik
- In:
Journal of economic psychology : research in economic …
70
(
2019
),
pp. 109-124
Persistent link: https://www.econbiz.de/10012305563
Saved in:
8
Assessing sensitive consumer behavior using the item count response technique
Jong, Martijn G. de
;
Pieters, Rik
- In:
Journal of marketing research
56
(
2019
)
3
,
pp. 345-360
Persistent link: https://www.econbiz.de/10012177406
Saved in:
9
Misresponse to survey questions : a conceptual framework and empirical test of the effects of reversals, negations, and polar opposite core concepts
Baumgartner, Hans
;
Weijters, Bert
;
Pieters, Rik
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 869-883
Persistent link: https://www.econbiz.de/10011971270
Saved in:
10
Meaningful mediation analysis : plausible causal inference and informative communication
Pieters, Rik
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
3
,
pp. 692-716
Persistent link: https://www.econbiz.de/10011755408
Saved in:
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