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Search: person:"Reijmersdal, Eva A. van"
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Advertising effects
21
Werbewirkung
21
Consumer behaviour
19
Konsumentenverhalten
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Internet marketing
13
Online-Marketing
13
Product Placement
13
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English
39
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Reijmersdal, Eva A. van
39
Rozendaal, Esther
11
Boerman, Sophie C.
9
Buijzen, Moniek
7
Noort, Guda van
7
Neijens, Peter C.
6
Berlo, Zeph M. C. van
4
Neijens, Peter
3
Smink, Anne R.
3
Smit, Edith G.
3
Cauberghe, Veroline
2
Eisend, Martin
2
Hudders, Liselot
2
Janssen, Loes
2
Smit, Edith
2
Vanwesenbeeck, Ini
2
Antheunis, Marjolijn L.
1
Antsipava, Dasha
1
De Jans, Steffi
1
Dekker, Kim
1
Dima, Alexandra L.
1
Fransen, Marieke L.
1
Goot, Margot J. van der
1
Ketelaar, Paul E.
1
Laan, L. Nynke van der
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Lammers, Nienke
1
Opree, Suzanna J.
1
Riet, Jonathan van 't
1
Slot, Noortje
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Smink, Nadia
1
Strycharz, Joanna
1
Tarrahi, Farid
1
Tutaj, Karolina
1
Vergeer, Maurice
1
Voorveld, Hilda A. M.
1
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1
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International journal of advertising : the quarterly review of marketing communications
7
Journal of business research : JBR
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of advertising
3
Journal of advertising : official publication of the American Academy of Advertising
3
International journal of advertising : the review of marketing communications
2
Journal of advertising research
2
Journal of marketing communications
2
Advertising in new formats and media : current research and implications for marketers
1
Challenges in an age of dis-engagement
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Cutting edge international research
1
Designing and communicating experience
1
European journal of marketing : EJM
1
Journal of consumer behaviour : an international research review
1
Journal of current issues and research in advertising : JCIRA
1
Journal of promotion management : JPM
1
Psychology & marketing
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
39
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39
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1
What drives blockchain technology adoption in the online advertising ecosystem? : an interview study into stakeholders' perspectives
Antsipava, Dasha
;
Strycharz, Joanna
;
Reijmersdal, Eva A. van
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014541888
Saved in:
2
The development and testing of a pictogram signaling advertising in online videos
Boerman, Sophie C.
;
Rozendaal, Esther
;
Reijmersdal, Eva …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 672-691
Persistent link: https://www.econbiz.de/10014551030
Saved in:
3
Twenty years of research on gamified advertising : a systematic overview of theories and variables
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 171-180
Persistent link: https://www.econbiz.de/10014233943
Saved in:
4
Consumers' use of augmented reality apps : prevalence, user characteristics, and gratifications
Smink, Anne R.
;
Reijmersdal, Eva A. van
;
Noort, Guda van
- In:
Journal of advertising
51
(
2022
)
1
,
pp. 85-94
Persistent link: https://www.econbiz.de/10013362253
Saved in:
5
The gamification of branded content : a meta-analysis of advergame effects
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
;
Eisend, …
- In:
Journal of advertising
50
(
2021
)
2
,
pp. 179-196
Persistent link: https://www.econbiz.de/10012584575
Saved in:
6
Children's perceptions of sponsorship disclosures in online influencer videos
Rozendaal, Esther
;
Reijmersdal, Eva A. van
;
Goot, …
- In:
Designing and communicating experience
,
(pp. 273-287)
.
2021
Persistent link: https://www.econbiz.de/10012648321
Saved in:
7
Brands in virtual reality games : affective processes within computer-mediated consumer experiences
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
;
Smit, …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 458-465
Persistent link: https://www.econbiz.de/10012420439
Saved in:
8
Shopping in augmented reality : the effects of spatial presence, personalization and intrusiveness on app and brand responses
Smink, Anne R.
;
Reijmersdal, Eva A. van
;
Noort, Guda van
; …
- In:
Journal of business research : JBR
118
(
2020
),
pp. 474-485
Persistent link: https://www.econbiz.de/10012288634
Saved in:
9
Effects of diclosing influencer marketing in videos : an eye tracking study among children in early adolescence
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 94-106
Persistent link: https://www.econbiz.de/10012288926
Saved in:
10
A meta-analysis of the effects of disclosing sponsored content
Eisend, Martin
;
Reijmersdal, Eva A. van
;
Boerman, Sophie C.
- In:
Journal of advertising
49
(
2020
)
3
,
pp. 344-366
Persistent link: https://www.econbiz.de/10012260493
Saved in:
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