Hartman, Katherine B.; Meyer, Tracy; Scribner, Lisa L. - In: International Journal of Culture, Tourism and … 3 (2009) 3, pp. 259-268
Purpose – The purpose of this paper is to develop and test a new measure called the “culture cushion” to account for the inherent positivity surrounding the inter‐cultural tourist experience. Design/methodology/approach – The first study involved the identification of items for the...