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Search: person:"Taylor, Charles Robert"
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Taylor, Charles Robert
39
Okazaki, Shintaro
5
Smith, H. Arlen
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Costello, John P.
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Ko, Eunju
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Sarkees, Matthew E.
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American journal of agricultural economics
4
International journal of advertising : the quarterly review of marketing communications
3
Journal of business research : JBR
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
International advertising and communication : current insights and empirical findings
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of agricultural and applied economics
2
Western journal of agricultural economics : WJAE
2
AFPC policy research report
1
AFPC policy working paper
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Canadian journal of agricultural economics : CJAE
1
Economics research international
1
Global focus : an international journal of business, economics, and social policy
1
International marketing review
1
Journal of agricultural & food industrial organization
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of current issues and research in advertising
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of strategic marketing
1
Northeastern journal of agriculture and resource economics : NJARE
1
Principles and context
1
Social and environmental issues in advertising
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ECONIS (ZBW)
38
OLC EcoSci
1
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1
The effects of targeted digital advertising on consumer welfare
Borenstein, Benjamin E.
;
Taylor, Charles Robert
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 317-332
Persistent link: https://www.econbiz.de/10014553255
Saved in:
2
Influencer marketing on social media : how different social media platforms afford influencer-follower relation and drive advertising effectiveness
Lou, Chen
;
Taylor, Charles Robert
;
Zhou, Xuan
- In:
Journal of current issues and research in advertising
44
(
2023
)
1
,
pp. 60-87
Persistent link: https://www.econbiz.de/10014234467
Saved in:
3
What is a luxury brand? : a new definition and review of the literature
Ko, Eunju
;
Costello, John P.
;
Taylor, Charles Robert
- In:
Journal of business research : JBR
99
(
2019
),
pp. 405-413
Persistent link: https://www.econbiz.de/10012023668
Saved in:
4
Consumer response to disclosures in digitally retouched advertisements
Schirmer, Nadine Andrea
;
Schwaiger, Manfred
;
Taylor, …
- In:
Journal of public policy & marketing : JPP & M ; an …
37
(
2018
)
1
,
pp. 131-141
Persistent link: https://www.econbiz.de/10012016481
Saved in:
5
Do bans on illuminated on-premise signs matter? : balancing environmental impact with the impact on business
Taylor, Charles Robert
;
Sarkees, Matthew E.
- In:
Social and environmental issues in advertising
,
(pp. 61-73)
.
2017
Persistent link: https://www.econbiz.de/10011591381
Saved in:
6
Economic assessment of producing corn and cellulosic ethanol mandate on agricultural producers and consumers in the United States
Adusumilli, Naveen C.
;
Lacewell, Ronald D.
;
Taylor, …
- In:
Economics research international
(
2016
),
pp. 1-9
Persistent link: https://www.econbiz.de/10011960690
Saved in:
7
Measures of perceived sustainability
Kim, Juran
;
Taylor, Charles Robert
;
Kim, Kyung Hoon
; …
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
2
,
pp. 182-193
Persistent link: https://www.econbiz.de/10011302912
Saved in:
8
Do global brands use similar executional styles across cultures? : a comparison of US and Japanese television advertising
Taylor, Charles Robert
;
Okazaki, Shintaro
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 276-288
Persistent link: https://www.econbiz.de/10011313242
Saved in:
9
Frameworks for systemic risk monitoring
King, Alan J.
;
Liechty, John C.
;
Rossi, Clifford V.
; …
-
2014
Persistent link: https://www.econbiz.de/10010354106
Saved in:
10
PLS path modeling and evolutionary segmentation
Ringle, Christian M.
;
Sarstedt, Marko
;
Schlittgen, Rainer
; …
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1318-1324
Persistent link: https://www.econbiz.de/10009756046
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