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Search: person:"Teng, Lefa"
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Consumer behaviour
21
Konsumentenverhalten
19
China
9
Brand management
8
Markenführung
8
Advertising
7
Advertising effects
7
Werbewirkung
7
Cultural identity
6
International marketing
6
Internationales Marketing
6
Kulturelle Identität
6
Werbung
6
Brand image
5
Markenimage
5
Ausländische Tochtergesellschaft
3
Brand
3
Brand attitudes
3
Culture
3
Foreign subsidiary
3
Globalisierung
3
Globalization
3
Internet marketing
3
Markenartikel
3
Multinationales Unternehmen
3
North America
3
Online-Marketing
3
Psychology of advertising
3
Social Web
3
Social web
3
Transnational corporation
3
Werbepsychologie
3
Acculturation
2
Anticipating regret
2
Auslandsinvestition
2
Bicultural consumers
2
Chinese cultural values
2
Chinese immigrants
2
Cognition
2
Competitive advertising context
2
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Undetermined
28
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Article
46
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1
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28
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28
research-article
3
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Language
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English
32
Undetermined
15
Author
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Teng, Lefa
47
Laroche, Michel
13
Foti, Lianne
5
Huang, Dan
5
Pan, Yigang
5
Yu, Ying
5
Chen, Jie
4
Lu, Xiongwen
4
Ye, Nan
4
Zhao, Guangzhi
3
Zhu, Huihuang
3
Aung, May
2
Kalamas, Maria
2
Liu, Tianjiao
2
Michon, Richard
2
Takahashi, Ikuo
2
Wang, Yingyuan
2
Wu, Xiaochuang
2
Wu, Yuanyuan
2
Xie, Chenxin
2
Yu, Mingyang
2
Yuan, Yige
2
Zhang, Xiying
2
Zhou, Lianxi
2
Zhu, Xiajing
2
Zou, Shaoming
2
Benoit, Sabine
1
Chebat, Jean-Charles
1
Chebat, Jean‐Charles
1
Chen, Yifei
1
Fu, Hongyu
1
Hampson, Daniel P.
1
Lever, Michael W.
1
Li, Feng
1
Li, Weiwei
1
Li, Xia
1
Liao, Yonghai
1
Liu, Lu
1
Liu, ShiXiong
1
Liu, Shixiong
1
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Published in...
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Journal of business research : JBR
19
Journal of Business Research
6
International journal of advertising : the review of marketing communications
3
Journal of Consumer Marketing
2
Journal of advertising research
2
Journal of international management
2
Psychology & marketing
2
Corporate reputation review : an international journal
1
Cross-cultural and critical perspectives on brands
1
Journal of International Business Studies
1
Journal of International Management
1
Journal of Services Marketing
1
Journal of business ethics : JOBE
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of international marketing
1
Journal of promotion management : JPM
1
The journal of consumer marketing
1
The journal of services marketing
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ECONIS (ZBW)
29
RePEc
8
OLC EcoSci
7
Other ZBW resources
3
Showing
1
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10
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47
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date (oldest first)
1
Partner or servant? : the influence of robot role positioning on consumers' brand evaluations
Teng, Lefa
;
Sun, Chuluo
;
Chen, Yifei
;
Lever, Michael W.
; …
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014556466
Saved in:
2
Foreign versus local consumer culture positioning when entering foreign markets : synergies of anthropomorphic ads, ethnocentrism, and culture positioning on brand evaluations
Teng, Lefa
;
Zhang, Mengmeng
;
Foti, Lianne
;
Wang, Xinran
; …
- In:
Journal of advertising research
62
(
2022
)
4
,
pp. 336-352
Persistent link: https://www.econbiz.de/10013531992
Saved in:
3
Innovation in the sharing economy : a framework and future research agenda
Benoit, Sabine
;
Wang, Yonggui
;
Teng, Lefa
;
Hampson, …
- In:
Journal of business research : JBR
149
(
2022
),
pp. 207-216
Persistent link: https://www.econbiz.de/10013325588
Saved in:
4
The effects of uppercase vs. lowercase letters on consumers' perceptions and brand attitudes
Teng, Lefa
;
Xie, Chenxin
;
Liu, Tianjiao
;
Wang, Fan
; …
- In:
Journal of business research : JBR
136
(
2021
),
pp. 164-175
Persistent link: https://www.econbiz.de/10012663287
Saved in:
5
The impact of online review variance of new products on consumer adoption intentions
Wu, Yuanyuan
;
Liu, Tianjiao
;
Teng, Lefa
;
Zhang, Hui
; …
- In:
Journal of business research : JBR
136
(
2021
),
pp. 209-218
Persistent link: https://www.econbiz.de/10012663289
Saved in:
6
Understanding digital advertising and branding : an introduction to the International Journal of Advertising special issue on new developments in advertising in China
Zou, Shaoming
;
Teng, Lefa
- In:
International journal of advertising : the review of …
39
(
2020
)
8
,
pp. 1181-1182
Persistent link: https://www.econbiz.de/10012395649
Saved in:
7
Broadcasting and narrowcasting : the impact of affective and cognitive message framing on message persuasiveness
Foti, Lianne
;
Zhu, Xiajing
;
Yuan, Yige
;
Teng, Lefa
- In:
International journal of advertising : the review of …
39
(
2020
)
8
,
pp. 1183-1201
Persistent link: https://www.econbiz.de/10012395651
Saved in:
8
Advertising in China
Zou, Shaoming
(
ed.
);
Teng, Lefa
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012395686
Saved in:
9
Cross-cultural assessment of a short scale to measure employees' company reputation-related social media competence
Walsh, Gianfranco
;
Schaarschmidt, Mario
;
Teng, Lefa
- In:
Corporate reputation review : an international journal
23
(
2020
)
2
,
pp. 78-91
Persistent link: https://www.econbiz.de/10012296147
Saved in:
10
Understanding the global consumer culture : views from eastern and western scholars, an introduction to the special issue
Laroche, Michel
;
Teng, Lefa
- In:
Journal of business research : JBR
103
(
2019
),
pp. 219-221
Persistent link: https://www.econbiz.de/10012104187
Saved in:
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