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Search: person:"Tezer, Ali"
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Brand image
4
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4
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4
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4
Markenführung
4
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4
Brand
2
Corporate Social Responsibility
2
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Decision under risk
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Environmental consciousness
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English
8
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Tezer, Ali
8
Bodur, H. Onur
4
Grohmann, Bianca
4
Bodur, Onur
1
Escalas, Jennifer Edson
1
Hamby, Anne
1
Sobol, Kamila
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Tofighi, Maryam
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Psychology & Marketing
2
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1
Journal of business research : JBR
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ECONIS (ZBW)
6
Other ZBW resources
2
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1
Execution novelty : improving brand evaluations in cause sponsorship
Bodur, H. Onur
;
Tezer, Ali
;
Grohmann, Bianca
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014333340
Saved in:
2
Significant objects : how eudaimonic narratives enhance the value of featured products
Hamby, Anne
;
Tezer, Ali
;
Escalas, Jennifer Edson
- In:
Journal of advertising
52
(
2023
)
3
,
pp. 406-422
Persistent link: https://www.econbiz.de/10014305455
Saved in:
3
When goliaths win and davids lose : the moderating role of perceived risk in brand biography effects
Tezer, Ali
;
Bodur, H. Onur
;
Grohmann, Bianca
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 27-45
Persistent link: https://www.econbiz.de/10012796056
Saved in:
4
CSR spillover effect : the influence of a brand's corporate social responsibility activity on competing brands
Tezer, Ali
;
Tofighi, Maryam
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
7/8
,
pp. 651-670
Persistent link: https://www.econbiz.de/10012584560
Saved in:
5
“My life is a mess, I deserve a brownie
Tezer, Ali
;
Sobol, Kamila
- In:
Psychology & Marketing
(
2021
)
Persistent link: https://www.econbiz.de/10012633148
Saved in:
6
When goliaths win and davids lose : The moderating role of perceived risk in brand biography effects
Tezer, Ali
;
Bodur, Onur
;
Grohmann, Bianca
- In:
Psychology & Marketing
(
2021
)
Persistent link: https://www.econbiz.de/10012633179
Saved in:
7
Communicating brand biographies effectively : the role of communication source
Tezer, Ali
;
Bodur, H. Onur
;
Grohmann, Bianca
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 712-733
Persistent link: https://www.econbiz.de/10012293328
Saved in:
8
The greenconsumption effect : how using green products improves consumption experience
Tezer, Ali
;
Bodur, H. Onur
- In:
Journal of consumer research : JCR ; an …
47
(
2020
)
1
,
pp. 25-39
Persistent link: https://www.econbiz.de/10012234341
Saved in:
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