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Search: person:"Van den Bergh, Joeri"
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Marketing
8
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6
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4
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4
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4
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3
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3
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English
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Van den Bergh, Joeri
15
Geuens, Maggie
9
De Pelsmacker, Patrick
6
Pelsmacker, Patrick de
5
Behrer, Mattias
4
Maeseneire, Patrick de
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Worsley, Ben
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ADMAP : for decisionmakers in advertising, marketing, media, planning & research
1
Services management : an integrated approach
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
9
USB Cologne (EcoSocSci)
5
OLC EcoSci
1
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1
Beyond labels : segmenting the Gen Z market for more effective marketing
Van den Bergh, Joeri
;
Pelsmacker, Patrick de
;
Worsley, Ben
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
2
,
pp. 188-210
Persistent link: https://www.econbiz.de/10014511542
Saved in:
2
How cool brands stay hot : branding to generation Y and Z
Van den Bergh, Joeri
;
Behrer, Mattias
-
2016
-
Third edition
Persistent link: https://www.econbiz.de/10011485735
Saved in:
3
How cool brands stay hot : branding to Generation Y
Van den Bergh, Joeri
;
Behrer, Mattias
-
2013
-
2nd ed
Persistent link: https://www.econbiz.de/10009717984
Saved in:
4
Speed Read: How Cool Brands Stay Hot. Branding to Generation Y
Van den Bergh, Joeri
;
Behrer, Mattias
- In:
ADMAP : for decisionmakers in advertising, marketing, …
(
2012
),
pp. 50-52
Persistent link: https://www.econbiz.de/10010023349
Saved in:
5
How cool brands stay hot : branding to generation Y
Van den Bergh, Joeri
;
Behrer, Mattias
-
2011
Persistent link: https://www.econbiz.de/10008841274
Saved in:
6
Marketing communications : a European perspective
Pelsmacker, Patrick de
;
Geuens, Maggie
;
Van den Bergh, Joeri
-
2010
-
4th ed.
Persistent link: https://www.econbiz.de/10003888300
Saved in:
7
Marketing communications : a European perspective
De Pelsmacker, Patrick
;
Geuens, Maggie
;
Van den Bergh, Joeri
-
2010
-
4. ed.
Persistent link: https://www.econbiz.de/10004956662
Saved in:
8
Marketing communications : a European perspective
Pelsmacker, Patrick de
;
Geuens, Maggie
;
Van den Bergh, Joeri
-
2007
-
3. ed.
Persistent link: https://www.econbiz.de/10003386383
Saved in:
9
Marketing communications : a European perspective
De Pelsmacker, Patrick
;
Geuens, Maggie
;
Van den Bergh, Joeri
-
2007
-
3. ed.
Persistent link: https://www.econbiz.de/10004876211
Saved in:
10
Foundations of marketing communications : a European perspective
Pelsmacker, Patrick de
;
Geuens, Maggie
;
Van den Bergh, Joeri
-
2005
Persistent link: https://www.econbiz.de/10002658963
Saved in:
1
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