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Search: person:"Wang, Rebecca Jen-Hui"
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Wang, Rebecca Jen-Hui
9
Isaac, Mathew S.
4
Humphreys, Ashlee
2
Malthouse, Edward C.
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Chomiak, Nicola A.
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Hsu, I-Chieh
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Kim, Su Jung
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Koukova, Nevena T.
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Krishnamurthi, Lakshman
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Lin, Hsing-Er
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1
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
9
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1
Strategic use of just-below numbers in packaged-foods calorie information
Schindler, Robert M.
;
Isaac, Mathew S.
;
Wang, Rebecca …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 237-250
Persistent link: https://www.econbiz.de/10014333925
Saved in:
2
Family CEO duality and research and development intensity in public family enterprises : temporality as a model boundary
Lin, Hsing-Er
;
Yu, Andy
;
Stambaugh, Jeff
;
Tsao, Chiung-Wen
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014281074
Saved in:
3
"If you loved our product" : do conditional review requests harm retailer loyalty?
Koukova, Nevena T.
;
Wang, Rebecca Jen-Hui
;
Isaac, Mathew S.
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 85-101
Persistent link: https://www.econbiz.de/10014283363
Saved in:
4
The downside of divinity? : reputational harm to sectarian universities from overtly religious advertising
Isaac, Mathew S.
;
Obermiller, Carl
;
Wang, Rebecca Jen-Hui
- In:
Journal of advertising
50
(
2021
)
4
,
pp. 423-440
Persistent link: https://www.econbiz.de/10012650824
Saved in:
5
Digital transformation and strategic management of frontline services with robotic technologies
Wang, Rebecca Jen-Hui
;
Chomiak, Nicola A.
- In:
Handbook of research on management and strategies for …
,
(pp. 42-60)
.
2021
Persistent link: https://www.econbiz.de/10013176858
Saved in:
6
Construal matching in online search : applying text analysis to illuminate the consumer decision journey
Humphreys, Ashlee
;
Isaac, Mathew S.
;
Wang, Rebecca Jen-Hui
- In:
Journal of marketing research
58
(
2021
)
6
,
pp. 1101-1119
Persistent link: https://www.econbiz.de/10012794316
Saved in:
7
Automated text analysis for consumer research
Humphreys, Ashlee
;
Wang, Rebecca Jen-Hui
- In:
Journal of consumer research : JCR ; an …
44
(
2018
)
6
,
pp. 1274-1306
Persistent link: https://www.econbiz.de/10011844190
Saved in:
8
The effects of adopting and using a brand's mobile application on customers' subsequent purchase behavior
Kim, Su Jung
;
Wang, Rebecca Jen-Hui
;
Malthouse, Edward C.
- In:
Journal of interactive marketing : a quarterly …
31
(
2015
),
pp. 28-41
Persistent link: https://www.econbiz.de/10011373132
Saved in:
9
On the go : how mobile shopping affects customer puchase behavior
Wang, Rebecca Jen-Hui
;
Malthouse, Edward C.
; …
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 217-234
Persistent link: https://www.econbiz.de/10011308947
Saved in:
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